UA Manager

At Aristocrat, we focus on encouraging innovation, teamwork, and high performance. As a UA Manager at Aristocrat, you will play a meaningful role in crafting our marketing strategies and driving user acquisition for our mobile games. This is an outstanding opportunity to work in a dynamic environment where your contributions will have a direct impact on our success. If you are a proven marketing professional with a passion for gaming and a desire to compete at the highest level, we want to hear from you!

• Design, build, lead, and optimize user acquisition (UA) campaigns for our mobile games.
• Manage media buying channels, including Meta, TikTok, Snapchat, Google and DSPs, Brand, and re-targeting channels.
• Conduct detailed performance analyses and run A/B tests on creative and targeting strategies.
• Collaborate with cross-functional teams within the organization to ensure flawless execution of marketing initiatives.
• Stay informed on industry changes and conduct competitive research to find opportunities and challenges.
• Develop and analyze critical metrics to measure the success of marketing efforts.
• Provide creative copy suggestions and innovative advert ideas to improve campaign performance.
• Ensure accurate account housekeeping and ongoing performance monitoring.
• Use your expertise in measurement tools such as SKAN and Payback to improve campaign efficiency.

• 2+ years of experience in mobile user acquisition, with a strong preference for gaming industry experience.
• Outstanding Excel skills, including proficiency with Pivot Tables, VLOOKUP, and calculated formulas.
• Experience working with measurement partners and tools.
• Highly analytical and self-motivated, with a data-driven approach and creative thinking.
• Excellent time management skills and the ability to work autonomously.
• Strong written and spoken English communication skills.
• A collaborative great teammate who excels in a dynamic and fast-paced environment.