Website Operations & Optimization Manager
This role is crucial in improving our digital presence and ensuring a flawless user experience across our Adobe website ecosystem. You will operate independently, proactively find opportunities for improvement and drive world-class web performance. The ideal candidate is skilled in managing adobe website platforms, performance optimization, technical SEO, and user experience improvements. This role is not a traditional digital marketing position. It is a hands-on role suited for a technically minded website operator who enjoys delivering outstanding digital experiences through ongoing optimization and operational excellence.
- Own and proactively drive the website roadmap, seeing opportunities to boost user experience, performance, search visibility, accessibility, and operational efficiency.
- Manage and refine Adobe Experience Manager (AEM) websites, using Edge Delivery Services to promote scalable and efficient web experiences.
- Complete hands-on website updates, improvements, and frontend optimizations using HTML, CSS, and JavaScript.
- Partner cross-functionally with marketing, product, analytics, technology, and external partners to implement and improve digital experiences.
- Lead ongoing website optimization initiatives focused on UX, engagement, conversion performance, and discoverability.
- Drive technical SEO initiatives including structured data, AEO, GEO, metadata strategy, and AI discoverability guidelines.
- Support Adobe Commerce optimization efforts, including merchandising and digital customer experience improvements.
- Track and optimize Core Web Vitals, Lighthouse scores, analytics configurations, and website tracking results.
- Maintain website governance standards, accessibility compliance, operational health, and content quality across digital properties.
- Serve as the primary point of contact for website operations and optimization initiatives across internal collaborators and external partners.
- Coordinate content publishing and ensure alignment with brand standards, user experience guidelines, accessibility requirements, and platform governance.
- Ensure all web and digital activities align with relevant regulations, standards, and internal compliance requirements.
- Stay informed on evolving web technologies, Adobe platform capabilities, SEO trends, search developments guided by AI, and digital experience guidelines.
- 5+ years of hands-on experience managing and optimizing enterprise websites or digital experience platforms. (required)
- Extensive knowledge of Adobe Experience Manager (AEM) is essential. (required)
- Experience with Edge Delivery Services (EDS) and Universal Editor is helpful. (preferred)
- Experience working with the Adobe ecosystem. (required)
- Solid frontend technical expertise encompassing HTML, CSS, and JavaScript. (required)
- Experience with Git/GitHub workflows and modern web publishing processes. (required)
- Strong knowledge of technical SEO, structured data implementation, search optimization, and website discoverability guidelines. (required)
- Experience in tracking and optimizing website performance measurements including Core Web Vitals, Lighthouse, analytics, and tracking implementations. (required)
- Ability to independently manage priorities and actively promote improvements in a highly hands-on environment. (required)
- Strong analytical, troubleshooting, and problem-solving skills. (required)
- Excellent collaboration and communication skills with the ability to work effectively across technical and non-technical teams. (required)
- Experience in gaming, entertainment, or consumer digital experiences is an advantage. (preferred)
- Robust benefits package
- Health, dental, and vision insurance
- Paid time off
- 401(k) plan with employer matching
