Paid Media Manager
As a Paid Media Manager, you will join a growing Marketing team, supporting the execution of the performance marketing strategy across North America activity.
- Facilitating best-in-class campaign delivery across markets and channels.
- Identifying performance driving opportunities and formulating cross-channels strategies to achieve digital objectives.
- Leading a team of associates to drive continuous campaign optimization and drive the exploration of new channels, features, and opportunities.
- Managing budget spend effectively in line with seasonality and digital objectives across core acquisition channels, providing justification for increases.
- Conducting ad hoc analysis to resolve pain points and drive continuous improvement.
- Delivering against financial year budget, driving continued YoY growth in digital KPIs and supporting financial year budget planning through forecasting and data analysis.
- Supporting and leading marketing initiatives across departments to enhance digital output, ensuring consistency and alignment with the entire department.
- Leading key event briefings and ensuring team readiness, preparing for high-traffic periods.
- Working directly with dedicated account management teams of the relevant platforms such as Google Ads, Meta, X, Snap, and Apple Search Ads ensuring we are taking advantage of latest developments.
- Working collaboratively with brand, CRM, and global marketing teams to effectively deliver across acquisition and retention strategies.
- Experience within the online betting or gambling industry. (required)
- Experience working with enterprise level paid search and social accounts, with an agency background. (required)
- In depth knowledge of Google Ads, Apple Search Ads, Search Ads 360, Meta, X, Snap or equivalent technologies. (required)
- Expertise in performance marketing metrics beyond standard CPA/ROAS. (required)
- Proficient in data analysis, with advanced Excel skills. (required)
- Proven track record of driving year-on-year growth in digital KPIs whilst working within defined budgets. (required)
- Understanding of advanced measurement approaches including Multi-Touch Attribution (MTA), Media Mix Modelling (MMM), and Incrementality and proven ability in driving continuous improvements in marketing effectiveness. (required)
- Proficiency with mobile measurement partners (MMPs) such as Appsflyer, Skai, or others. (required)
- Strong communication, collaboration and numerical skills essential for working autonomously within a large team setting. (required)
- High attention to detail and ability to multitask. (required)
At bet365, we are one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 million HTTP requests daily and process more than 2 million bets per hour at peak. Innovation thrives at bet365. We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. With endless opportunities for growth and collaboration, team members have the chance to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation - together, we’re redefining what’s possible!