CRM Gaming Specialist
The CRM Gaming Specialist will play a key role in driving localised product excellence by ensuring continuous alignment between HQ product roadmaps and local market needs. This role will oversee planning, performance analysis, customer experience feedback, and operational execution to optimise business impact.
The ideal candidate is detail-oriented, data-driven, and comfortable collaborating across cross-functional teams, including Product, Trading, CRM, Marketing, and Customer Experience.
- Own and manage homepage planning in alignment with local CRM and commercial priorities.
- Collect and synthesize customer experience (CX) feedback, turning insights into actionable product or process improvements.
- Conduct competitive monitoring to benchmark features, promotions, and CRM tactics, sharing insights with the wider team.
- Track and analyze performance data, identifying opportunities for optimisation and highlighting issues early.
- Collaborate closely with HQ Product teams, following up on product requests, roadmap items, and localisation needs.
- Ensure alignment with CRM & Marketing to deliver cohesive and timely campaigns and product support.
- Perform regular local product audits (PRD auditing) to ensure feature configurations, offers, and UX align with strategic goals.
- Relevant experience in CRM, Product Operations, or a similar role within a tech, e-commerce, or gaming/betting company (required)
- Advanced knowledge of English (required)
- Strong analytical mindset and confidence working with performance data and KPIs (required)
- Excellent organisational and planning skills, with proven experience in campaign/calendar management (required)
- Ability to coordinate with teams across different time zones and functions and communicate clearly and concisely across product and business teams (required)
- Understanding of customer journeys and lifecycle marketing principles (required)
- Ability to define a set of requirements that pinpoint business challenges (required)
- Eager to work in a fast-paced product environment, constantly striving to enhance our product offering and user experience (required)
- Hybrid way of working
- A buddy will support you with your onboarding
- Competitive pay and bonus scheme
- Private health insurance for you and your family
- Monthly meal allowance
- Commuting allowance
- Multi-sport card
- Developmental 360° feedback framework
- Unlimited access to Udemy & continuous training
- Family Support
Kaizen Gaming is one of Europe's fastest-growing GameTech companies, operating the Betano and Stoiximan sports-betting and online-casino brands. Founded in 2013 and headquartered in Athens, Greece, with a major operational hub in Malta, it serves more than 13 million customers across 19 markets in Europe, the Americas and Africa. The company builds its own technology, combining sportsbook, live betting and casino products. Its flagship Betano brand has grown internationally through sponsorships including UEFA competitions and major football clubs.