Chief Marketing Officer (iGaming B2B Agency Launch)
VBET, as part of the global SoftConstruct ecosystem, is participating in the executive search for a hands-on, entrepreneurial Chief Marketing Officer to support the launch of an ambitious new project: a full-cycle B2B iGaming Marketing Agency. The mission of this agency is to act as a powerful holistic partner for other B2B iGaming clients, offering them end-to-end marketing infrastructure and localized expertise. As the CMO, you will build the agency's service catalog from scratch, define its market positioning, recruit an initial team, and drive full-scale marketing execution for clients across global markets.
- Develop and deliver end-to-end marketing frameworks for B2B clients, including brand positioning, multi-channel acquisition mix, and custom market entry roadmaps with performance targets tied to key metrics.
- Build and oversee the execution of the agency's core product offerings: Affiliate Management, Media Buying & SEO, SMM & Visual Assets and others.
- Deploy advanced tracking tools to monitor marketing efficiency, mirroring best practices (tracking LTV by channel, evaluating precise ROI, and continuously optimizing campaign performance).
- Tailor marketing strategies to the specific nuances of target regions, focusing heavily on regulated markets, while maintaining the flexibility to navigate other jurisdictions.
- Recruit, onboard, and manage an initial core team of professionals.
- Act as a "Player-Coach" in the early phases - combining high-level strategic decisions with a willingness to roll up your sleeves to map processes, brief teams, and establish workflows.
- Minimum 5+ years of senior marketing leadership experience (CMO, Head of Marketing, or VP of Marketing) strictly within the iGaming ecosystem.
- Deep understanding of B2B product/service positioning within the gambling industry.
- Experience from successful Marketing/iGaming Agencies OR from In-house teams of prominent iGaming platform providers, aggregators, slot studios, or gambling SaaS companies.
- Proven track record of building a marketing team, agency, or business unit from scratch.
- Strong understanding of traffic acquisition, compliance, and user behaviour in regulated markets.
- Fluency in English and Russian Languages. Knowledge of any other language is considered to be an asset.
Founded by the Badalyan brothers in 2010 SoftConstruct is an innovative technology developer for a number of IT spheres. The company managed to originate such market-leading labels as BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken, FastShift and more. Being independent trademarks, all the brands make up a large SoftConstruct family. Aimed to attain the technological race, SoftConstruct’s group of experts initiated new approaches towards working with consumers by offering specifically designed industry-related products and solutions. At this point, SoftConstruct has over 5,000 employees, 10+ trademarks and a number of branch offices operating worldwide. Habitually, making shattering advancements to our products and solutions, we are on the right path to deliver more elevation to us and our clients.