Digital Marketing Specialist VBET
This role is for a Digital Marketing Specialist at VBET. The position is full-time and located worldwide, preferably close to the CET timezone. The specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including PPC, Paid Social, Display, Email, and SEO support. They will also collaborate with content teams for promotion and distribution, manage social media profiles, and create and launch email campaigns. Additionally, the role involves assisting with website optimization, analyzing performance, conducting market research, managing budgets, and collaborating with other teams. Compliance with regulations and internal policies is also a key responsibility.
- Plan, execute, and optimize digital marketing campaigns across multiple channels (PPC, Paid Social, Display, Email, and SEO support)
- Collaborate with content teams to promote and distribute content across digital platforms
- Manage company social media profiles, schedule posts, monitor engagement, and respond to messages/comments
- Create, launch, and optimize email campaigns (newsletters, promotions, updates), including audience segmentation and performance tracking
- Assist with website improvements, including on-page SEO and user experience enhancements
- Monitor campaign performance using analytics tools, prepare reports on KPIs, ROI, and provide actionable insights
- Analyze market trends, competitors, and emerging digital marketing opportunities
- Monitor and optimize campaign budgets to ensure cost-efficiency and performance
- Work closely with Design, Product, UX/UI, Content, and Sales teams to ensure consistent and effective marketing efforts
- Ensure all marketing activities align with regulations and internal policies
- 2+ years of experience in Digital Marketing with hands-on campaign management across multiple channels
- Strong experience in PPC, Paid Social, and Email Marketing
- Experience working with Google Ads, Meta Ads Manager
- Good understanding of Google Analytics (GA4) and performance tracking
- Experience working with data and reporting (Excel or similar tools)
- Strong English communication skills (written and verbal)
Founded by the Badalyan brothers in 2010 SoftConstruct is an innovative technology developer for a number of IT spheres. The company managed to originate such market-leading labels as BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken, FastShift and more. Being independent trademarks, all the brands make up a large SoftConstruct family. Aimed to attain the technological race, SoftConstruct’s group of experts initiated new approaches towards working with consumers by offering specifically designed industry-related products and solutions. At this point, SoftConstruct has over 5,000 employees, 10+ trademarks and a number of branch offices operating worldwide. Habitually, making shattering advancements to our products and solutions, we are on the right path to deliver more elevation to us and our clients.