Product Designer
Are you GAME to JOIN US and be our new Product Designer? SoftConstruct is on a search for a new player to join our team.
- Conduct in-depth user research and usability testing focused on betting and gaming behaviors, understanding player motivations, friction points, and retention drivers
- Design end-to-end user journeys across Sportsbook and Casino products, including onboarding, KYC, deposits/withdrawals, bet placement, bonus flows, and wallet interactions
- Translate insights into wireframes, interactive prototypes, and high-fidelity UI designs in Figma (leveraging auto-layout, components, and scalable design systems)
- Create intuitive, conversion-driven interfaces optimized for engagement, bet frequency, session duration, and retention
- Improve complex user flows such as bet slips, live betting, cash-out, promotions, tournaments, and gamification mechanics
- Collaborate closely with Product Managers, Frontend Engineers, CRM, and BI teams to align UX decisions with KPIs (conversion rate, ARPU, retention, churn reduction)
- Ensure design consistency across Sportsbook, Casino, and cross-product experiences (desktop, mobile web, app)
- Contribute to and maintain a scalable design system tailored for high-traffic, real-time betting environments
- Present and defend design solutions to stakeholders, clearly articulating business impact and user value
- 3+ years of experience in Product Design / UI/UX Design within the iGaming industry
- Proven hands-on experience designing for Sportsbook and Casino platforms (betting flows, bet slip UX, live betting, casino lobbies, game providers integration, bonus mechanics)
- Strong proficiency in Figma (auto-layout, components, prototyping, design systems at scale)
- Solid understanding of player lifecycle in iGaming: acquisition, activation, engagement, retention, and reactivation
- Experience designing high-load, real-time interfaces with complex data structures (odds tables, live events, dynamic content)
- Deep understanding of interaction design, information architecture, and mobile-first UX principles
- Ability to interpret product metrics and analytics (conversion funnels, heatmaps, A/B testing results) to inform design decisions
- Experience working in agile, cross-functional teams alongside Product Managers, Developers, CRM, and BI
- Strong communication skills with the ability to justify UX decisions in business terms
- Experience with other iGaming verticals: Slots, Live Casino, Crash Games, Virtuals, Esports
- Experience designing promotional tools: bonuses, free bets, loyalty programs, missions, gamification, tournaments
- Background in B2B iGaming platforms (back office, CMS, player management systems)
- Experience with localization-heavy products across multiple regulated markets
- Understanding of compliance constraints in regulated jurisdictions
Founded by the Badalyan brothers in 2010 SoftConstruct is an innovative technology developer for a number of IT spheres. The company managed to originate such market-leading labels as BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken, FastShift and more. Being independent trademarks, all the brands make up a large SoftConstruct family. Aimed to attain the technological race, SoftConstruct’s group of experts initiated new approaches towards working with consumers by offering specifically designed industry-related products and solutions. At this point, SoftConstruct has over 5,000 employees, 10+ trademarks and a number of branch offices operating worldwide. Habitually, making shattering advancements to our products and solutions, we are on the right path to deliver more elevation to us and our clients.