Product Marketing Manager Copy
Are you GAME to JOIN US and be our new Product Marketing Manager? SoftConstruct is on a search for a new player to join our team.
- Positioning & Messaging: Craft and evolve product positioning, ensuring a consistent brand voice and communication strategy across all channels
- GTM Strategies: Design and execute impactful Go-to-Market strategies for new game releases, while sustaining momentum for existing successful titles
- Sales Enablement: Develop compelling marketing collateral that highlights the Unique Selling Points (USPs) of our games for casino operators, affiliates, and key industry stakeholders
- Cross-Functional Collaboration: Partner with Sales, Business Development, PR, and Product teams to translate market insights into tangible product enhancements and high-performing promo campaigns
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field
- 2+ years of experience in product marketing or brand management (preferably within IT or Fintech sectors)
- A proven track record of successfully launching and promoting products, backed by measurable business results
- A deep understanding of GTM strategies, promotional mechanics, and player retention techniques
- Proficiency in analyzing campaign performance metrics and using data to optimize marketing strategies and ROI
- Ability to conduct thorough market research and competitor benchmarking to maintain a distinct product advantage
- Strong experience in overseeing the creation of high-quality marketing assets and ensuring they align with the product’s value proposition
- Hands-on experience managing multi-channel campaigns
- Fluency in English is necessary for international communication and strategy development
- Prior experience in the iGaming or gaming industry is a significant plus
- Ability to translate technical game features into exciting player-facing benefits
- Excellent interpersonal skills to bridge the gap between technical product teams and commercial sales teams
- Thriving in a fast-paced environment with frequent new game releases
Founded by the Badalyan brothers in 2010 SoftConstruct is an innovative technology developer for a number of IT spheres. The company managed to originate such market-leading labels as BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken, FastShift and more. Being independent trademarks, all the brands make up a large SoftConstruct family. Aimed to attain the technological race, SoftConstruct’s group of experts initiated new approaches towards working with consumers by offering specifically designed industry-related products and solutions. At this point, SoftConstruct has over 5,000 employees, 10+ trademarks and a number of branch offices operating worldwide. Habitually, making shattering advancements to our products and solutions, we are on the right path to deliver more elevation to us and our clients.