Senior Digital Marketing Specialist
We're looking for a seasoned Senior Digital Marketing Specialist to own and scale our paid acquisition and organic growth channels. You'll operate hands-on across Google Ads, Meta Ads, TikTok Ads, SEO, and CRM-driven lifecycle campaigns — all within the regulated Romanian iGaming environment. We need someone who builds, optimizes, and ships daily.
- Plan, launch, and optimize campaigns across Google Ads (Search, PMax, Demand Gen, Display), Meta Ads, and TikTok Ads, with full P&L awareness from click to First-Time Deposit (FTD) and beyond
- Own SEO strategy including technical audits, on-page optimization, content briefs, link acquisition, and schema/structured data implementation - with experience working on JavaScript SPAs a strong plus
- Build and manage keyword architectures, audience segmentation strategies, ad copy testing frameworks, and dayparting schedules tailored to gambling advertising restrictions
- Analyze CRM cohort data (registration → FTD → LTV) to inform budget allocation, creative direction, and channel mix
- Conduct ongoing competitive intelligence across Romanian operators (Betano, Superbet, Netbet, etc.) to identify positioning gaps and promotional opportunities
- Collaborate with product, design, and CRM teams to align acquisition messaging with on-site promotions and retention flows
- Manage reporting dashboards and deliver weekly/monthly performance readouts with clear recommendations
- Ensure full compliance with ONJN advertising regulations and platform-specific gambling ad policies (Google gambling certification, Meta special ad categories, etc.)
- 5+ years in performance/digital marketing, with at least 2 years in iGaming, sports betting, or online casino
- Proven hands-on expertise in Google Ads (Search, PMax, Demand Gen) and Meta Ads. TikTok Ads experience is a bonus
- Strong SEO knowledge - technical, on-page, and content - ideally with exposure to JS-rendered sites
- Deep understanding of Smart Bidding strategies, conversion tracking setups (including offline/server-side events), and attribution modeling
- Experience working with CRM/lifecycle data to connect acquisition quality to downstream revenue
- Comfortable with Google Analytics 4, Looker Studio, and spreadsheet-level data analysis
- Familiarity with ONJN regulatory requirements and responsible gambling advertising standards
- Experience with scraping tools, or marketing automation scripting (Nice to Have)
- Background in building competitive intelligence frameworks or dashboards (Nice to Have)
- Exposure to affiliate marketing management within iGaming (Nice to Have)
- A high-impact role with direct visibility to leadership and real ownership of outcomes
- Competitive salary + performance bonuses tied to measurable KPIs (CPA, FTD volume, ROAS)
- The chance to shape the digital playbook for a brand with serious growth ambitions in the Romanian market
Founded by the Badalyan brothers in 2010 SoftConstruct is an innovative technology developer for a number of IT spheres. The company managed to originate such market-leading labels as BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken, FastShift and more. Being independent trademarks, all the brands make up a large SoftConstruct family. Aimed to attain the technological race, SoftConstruct’s group of experts initiated new approaches towards working with consumers by offering specifically designed industry-related products and solutions. At this point, SoftConstruct has over 5,000 employees, 10+ trademarks and a number of branch offices operating worldwide. Habitually, making shattering advancements to our products and solutions, we are on the right path to deliver more elevation to us and our clients.