Senior Product Analyst
Are you GAME to JOIN US and be our new Senior Product Analyst? SoftConstruct is on a search for a new player to join our team. Senior Product Analyst will be responsible for defining product metrics, building scalable analytics frameworks, and transforming complex data into actionable insights that directly impact revenue, retention, and operational performance. The ideal candidate combines strong analytical expertise, product thinking, and business acumen, with experience in high-scale digital platforms (preferably sportsbook, casino, or iGaming).
- Define and maintain the product analytics roadmap aligned with business objectives.
- Establish standardized KPIs for sportsbook, casino, retail, payments, CRM, and promotional mechanics.
- Lead the development of product health dashboards and performance monitoring frameworks.
- Translate business questions into analytical models and measurable insights.
- Provide deep analysis on user behavior, funnels, retention, churn, betting patterns, bonus efficiency, and feature adoption.
- Identify growth opportunities and areas of product optimization.
- Design and oversee A/B testing frameworks and experimentation methodology.
- Measure impact of new features, pricing strategies, promotions, and UI/UX changes.
- Validate hypotheses using statistical analysis and structured experimentation.
- Partner closely with Product, BI, Marketing, CRM, Risk, Trading, and Finance teams.
- Act as a strategic advisor to Product Managers during roadmap planning and prioritization.
- Support executive leadership with high-level performance insights and forecasting.
- Work with Data Engineering teams to ensure reliable data pipelines and event tracking.
- Improve tracking accuracy and data quality across platforms.
- Define clear metric documentation and data dictionaries.
- 5+ years of experience in Product Analytics, Data Analytics, or Business Intelligence
- Strong SQL proficiency (advanced level)
- Experience with BI tools (Tableau, Power BI, Looker, Metabase, etc.)
- Strong understanding of experimentation (A/B testing, statistical significance)
- Experience working with large-scale user data and transactional systems
- Ability to translate analytical findings into business recommendations
- Strong communication and presentation skills
- Experience working in fast-paced product organizations
Founded by the Badalyan brothers in 2010 SoftConstruct is an innovative technology developer for a number of IT spheres. The company managed to originate such market-leading labels as BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken, FastShift and more. Being independent trademarks, all the brands make up a large SoftConstruct family. Aimed to attain the technological race, SoftConstruct’s group of experts initiated new approaches towards working with consumers by offering specifically designed industry-related products and solutions. At this point, SoftConstruct has over 5,000 employees, 10+ trademarks and a number of branch offices operating worldwide. Habitually, making shattering advancements to our products and solutions, we are on the right path to deliver more elevation to us and our clients.