CRM Manager
We are looking for a talented CRM Manager for the Betsson Georgia brand who will drive customer retention and reactivation and ensure continuous growth of the company’s revenue. Here we have fast-paced business environment where you will never be short of new challenges. If you want to use the latest technologies while working in a dynamic, friendly and comfortable atmosphere, Betsson Georgia could be the perfect place for you.
- Monitor customer activity, deposits, and KPIs on a daily basis.
- Develop and execute lifecycle campaigns across activation, retention, reactivation, and churn prevention stages.
- Support VIP segment management including personalized outreach, bonus offers, and escalation to the VIP team.
- Analyze customer behavior data and segment audiences for targeted campaigns.
- Coordinate with the Compliance team to ensure all CRM activities meet regulatory standards.
- Campaign launch, execution, and performance management.
- Develop campaign logic and manage technical launch through CRM/campaign tools.
- Prepare daily and monthly reports for management and Commercial Department stakeholders.
- Conduct A/B testing of campaigns and communication channels to optimize performance.
- Manage bonus and promotional mechanics.
- Bachelor’s degree in Business Administration, Marketing, Finance, or a related field (required).
- 3+ years of work experience in a similar role or within the same industry (required).
- 2+ years of experience in CRM or database analysis (required).
- Experience working with large datasets (required).
- Experience using CRM systems and campaign tools (required).
- Advanced proficiency in Excel (required).
- Strong communication and collaboration skills (required).
- Strategic and analytical thinking ability (required).
- Working proficiency in English, both written and spoken (required).
- Hands-on experience with CRM platforms (required).
- Understanding of bonus abuse patterns and responsible gambling frameworks (required).
- Familiarity with segmentation logic and behavioral triggers (required).
- Experience with SMS/push notification channels (required).
- We offer working in fast growing business with professional management teams and value driven challenging and development oriented organisational culture.
- Here we have non-formal, creative and comfortable environment.
- If you enjoy diversity and fast pace then you are right person for this position and in this case there is the right environment provided for you to fulfil your potential.
From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across +20 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group. Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners. Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.