CRM Project Manager - Central Services (13 Month Maternity Cover)
In this role, you will manage a portfolio of complex CRM project initiatives that span across multiple commercial regions. With Central CRM Services focus, you will lead a team to provide highest quality service and value for the stakeholders in our ever-expanding environment. You specialize in projects that enable commercial CRM capabilities on existing and new markets, ensuring the operations are efficient and compliant.
- Full central CRM project life cycle ownership: successful project delivery will include full implementation from initiation to deployment for a few major or several minor initiatives simultaneously.
- Ensure that all projects are proceeding according to scope, schedule, and quality standards.
- Provide status reporting regarding project milestones, deliverables, dependencies, risks, and issues.
- Work creatively and analytically in a problem-solving environment demonstrating teamwork across multiple commercial regions, innovation, and excellence.
- Participate in establishing CRM best practices, strategy, templates, policies, and tools to expand and mature these capabilities for the Betsson Group.
- Ownership of the Central CRM Services to provide highest level of service and value for the organization
- CRM content template management
- Service communications
- CRM training & incidents reporting
- Email & landing page design
- Team management
- A degree in economics, marketing, business or IT management or equivalent work experience (required)
- At least 5 years’ experience from igaming, ideally in a project management role (required)
- Proven experience in successful project management (required)
- At least 3 years’ experience from a people manager role (required)
- Can build and sustain effective communications with key stakeholders (required)
- Good understanding of player segmentation, player bonuses and incentives (required)
- Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush (required)
- Genuine interest in the online casino sector and sportsbook betting products (required)
From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across +20 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group. Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners. Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.