CRM Project Manager – Gamification
Betsson is partnering with Thunderbite, an Xtremepush company, and we are looking for a CRM Project Manager – Gamification to join our CRM team and lead this exciting rewards product within Commercial. In this role, you will be responsible for creating, managing, and optimising a range of gamification products and reward configurations, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and similar mechanics across multiple markets, brands, products, and jurisdictions (B2C+B2B). These gamified experiences will support both personalised customer journeys and broader onsite global campaigns managed by the CRM Campaign Operations team.
- Own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B).
- Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite.
- Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets.
- Monitor and optimise reward costs across all launched gamification products.
- Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements.
- Work closely with local teams to ensure a tailored and localised customer experience.
- Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering.
- Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio.
- A degree in economics, marketing, business or IT management or equivalent work experience (required).
- At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry (required).
- Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics (required).
- Solid knowledge of probability models, reward structures, and campaign cost calculations (required).
- Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments (required).
- Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions (required).
- Excellent written and verbal communication skills in English (required).
- Proficiency in Spanish or Portuguese is considered a strong advantage (preferred).
- Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment (required).
- Analytical and commercially minded, with a proactive approach to problem-solving and optimisation (required).
From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across +20 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group. Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners. Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.