Head of PPC
The Head of PPC is responsible for defining and leading the global PPC strategy across our online betting platforms. This role combines strategic ownership with hands-on leadership, including managing a team of PPC specialists and managers, driving performance across key markets, and continuously optimising media investments to improve efficiency and scale. You will play a central role in translating business goals into scalable acquisition strategies, leveraging data and insights to enhance performance, and ensuring alignment between PPC activities and the broader marketing strategy.
- PPC strategic planning and budgeting (M+) for current or new markets
- Supporting your team in their daily work, enabling them to achieve their goals
- Overseeing the successful management and optimisation of PPC campaigns (Search, Video and Apps)
- Proactive analysis of data and reporting to identify opportunities for growth or improvement of account performance and day-to-day processes
- Guarantee the highest quality of collaboration with internal and external stakeholders
- Proactively present new ideas to Regional managers and internal stakeholders to increase efficiency and performance.
- Ensure that the technical infrastructure is working correctly to provide optimal tracking and reporting.
- Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.
- 3+ years experience managing a team of at least 3 professionals (required)
- 5+ years of hands-on PPC experience, ideally within the iGaming industry, or background in a multi-brand environment (required)
- University degree in Marketing or equivalent work experience (required)
- Google Ads certified (preferred)
- Experience with keyword research, analysis, expansion, optimisation tools. (required)
- Experience managing multiple markets or within a global environment (required)
- Experience with paid media, Search Ads 360, YouTube Ads. (required)
- Excellent Excel skills. (required)
- Self-motivated with an analytical approach to problem solving and excellent communications skills (required)
From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across +20 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group. Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners. Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.