SEO Specialist Senior
As Senior SEO Specialist on a hybrid model located in Buenos Aires, you will play a key role within the LATAM Marketing team, shaping how our brand is found across traditional search and emerging discovery platforms. This is a high-impact role where you truly own organic visibility for Argentina. You will work at the intersection of SEO, AI-driven discovery, and brand strategy, influencing how users discover us today and in the future.
- Translate business objectives and market opportunities into prioritized SEO roadmaps that balance growth, scalability, and risk.
- Monitor industry trends and conduct ongoing search and competitor research to inform and adapt market-level SEO strategies.
- Execute optimisation initiatives and audits across onsite, offsite, and technical SEO, prioritising actions by performance, efficiency, and impact.
- Actively monitor performance and deliver clear insights through reporting on Organic Search and Discoverability KPIs to the LATAM SEO Manager and local marketing teams.
- Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E-E-A-T principles.
- Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance.
- Proactively identify and mitigate SEO risks to protect brand reputation and domain performance.
- Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation.
- Strong hands-on experience owning and executing SEO strategies in a dynamic environment (required).
- Solid understanding of onsite, offsite, and technical SEO, including audits and optimisation at scale (required).
- Experience translating business goals into prioritised, actionable SEO roadmaps (required).
- Confidence analysing performance data and communicating insights to both technical and non-technical stakeholders (required).
- Experience working with SEO tools such as Ahrefs, SEMrush, Conductor, GA4, and AI or automation tools (required).
- Professional working proficiency in English (required).
- Native-level Spanish (Argentina) (required).
- Experience working with AI-driven search, discovery platforms, or emerging search experiences (nice-to-have).
- Familiarity with entity-based SEO, topical authority, and E-E-A-T frameworks (nice-to-have).
- Experience collaborating in regional or global matrix organisations (nice-to-have).
From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across +20 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group. Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners. Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.