Director - Futbin
We are seeking a Director of FUTBIN to lead the strategic, product and commercial direction of one of the most widely used platforms in the football gaming ecosystem. The Director will be responsible for shaping the long term vision, owning the full P&L, driving user growth and engagement, overseeing product innovation and ensuring FUTBIN remains the go-to destination for players worldwide. This is a high-ownership role for a commercially-minded leader who can balance platform excellence with revenue growth and financial accountability.
- Define and execute the long term product and business strategy for FUTBIN.
- Own the full P&L for the platform — setting revenue targets, managing the cost base, and driving profitable growth across all channels.
- Lead cross-functional teams across product, design, content and marketing.
- Drive user acquisition, retention and monetisation strategies across web and mobile platforms.
- Develop and optimise multiple revenue streams including advertising, subscriptions, affiliate partnerships and premium features, with a sharp eye on unit economics and margin.
- Oversee roadmap prioritisation using data insights, market trends and user feedback.
- Develop partnerships within the football gaming and esports ecosystem.
- Identify and evaluate new commercial opportunities — from sponsorships and brand integrations to licensing and data partnerships.
- Enhance platform features such as player databases, pricing tools, squad builders and analytics.
- Ensure high performance, scalability, and reliability of the platform.
- Champion a strong community-first approach in all product decisions.
- Manage senior stakeholders and report on key business KPIs — including revenue, margin, ARPU and LTV — to executive leadership and investors.
- 6–8 years of experience in product leadership, digital media, gaming or sports tech. (required)
- Proven P&L ownership experience — comfortable setting budgets, forecasting revenue and driving margin improvement across a consumer platform. (required)
- Commercially-minded with a track record of growing revenue through diversified monetisation models including ads, subscriptions, partnerships and hybrid approaches. (required)
- Proven experience leading cross-functional teams in a fast-paced tech environment. (required)
- Strong background in product strategy, growth and user engagement at scale. (required)
- Deep understanding of data analytics, experimentation and KPI-driven development. (required)
- Experience with platforms serving large consumer audiences. (required)
- Excellent leadership, communication, and stakeholder management skills. (required)
- Strong understanding of the football gaming ecosystem. (required)
- Experience in esports, fantasy sports or gaming communities. (nice-to-have)
- Familiarity with EA SPORTS FC / Ultimate Team. (nice-to-have)
- Knowledge of SEO, content strategy, and community-led growth. (nice-to-have)
- Experience with personalisation, recommendation systems. (nice-to-have)
- Exposure to fundraising, investor reporting or operating within a PE/VC-backed environment. (nice-to-have)
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.