Marketing Intern
We are a leading digital sports media group with a large global presence. Our Better Collective brands attract over 400 million monthly visits. At Better Collective, we believe in the power of sports to unite and inspire people. With our innovative approach and fan-first mentality, we're redefining how sports content is consumed and shared. Like all winning teams, we value respect, creativity, and fun. We operate in a dynamic environment where collaboration drives ideation and where you will help shape the ever-growing sports media landscape as we know it. Here at Better Collective, we provide an opportunity for your voice to be heard and create a space where you can have fun in the process. We’re not just about work, rather we look to build a community that celebrates victories, learns from hardships, and grows as one. Whether a sports fan or just curious, Better Collective is the place where your talent can shine while you make a real impact along the way.
- Contribute to the team's overall CRM marketing strategy to increase user engagement.
- Execute marketing campaigns focused on customer awareness, acquisition, engagement, and retention across email, push notifications, and in-app messaging.
- Track and report on CRM campaign performance metrics.
- Stay up to date on CRM trends, customer behaviour, and industry best practices to continually elevate campaign strategy and execution.
- Interest in learning about email, CRM and lifecycle marketing (required).
- Hands-on experience with a CRM platform or marketing automation tools, particularly HubSpot, preferred but not required (preferred).
- A passion for sports, with a solid understanding of fantasy and sports betting terminology and user behaviour (required).
- Strong communication skills with the ability to clearly present insights and recommendations (required).
- An analytical mindset with comfort around using data to evaluate and refine marketing campaigns (required).
- Availability to work nights and weekends as the sports calendar requires (required).
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.