Salesforce Technical Lead
We are on a mission to professionalise and scale our Salesforce CRM platform so it can better support our global revenue, finance, operations, and data functions. Salesforce is becoming a core system in how we manage revenue processes, customer data, integrations, reporting readiness, and operational handoffs across the business. This is a hands-on leadership role where you will combine technical ownership with people management, ensuring the team delivers high-quality solutions while maintaining a scalable, secure, and well-governed Salesforce platform. You will lead a team of Salesforce developers, guide technical decision-making, and help shape the platform as we continue to centralise customer master data, improve integrations, strengthen development standards, and build Salesforce as a reliable source of truth for commercial and operational processes. Our current Salesforce team consists of CRM professionals across Denmark, Serbia, Romania, and Germany, including business analysts, project management, adoption, Salesforce admins and developers.
- Lead and mentor a team of Salesforce developers, supporting their technical growth, delivery quality, and day-to-day priorities.
- Take ownership of Salesforce development standards, ensuring solutions are scalable, maintainable, well-tested, and properly documented.
- Act as the technical lead on Salesforce projects, helping translate business needs into strong technical solutions.
- Own and govern Salesforce integrations, ensuring reliable, scalable, and well-documented data flows across finance, revenue, data, and external systems.
- Partner closely with business analysts, project managers, adoption specialists, admins, and stakeholders to deliver CRM solutions that support real business processes.
- Shape and drive the Salesforce technical roadmap together with CRM leadership.
- Review and challenge solution designs, technical specifications, and development approaches before build.
- Implement and improve best practices for Apex, Lightning Web Components, Salesforce APIs, testing, deployment, and version control.
- Support release planning, deployment quality, and production stability.
- Help reduce technical debt and improve the long-term health of the Salesforce platform.
- Guide the team in using modern development tools and AI-assisted workflows responsibly, without compromising quality or platform standards.
- At least 6 years of software development experience, with at least 3 years focused on Salesforce CRM. (required)
- Previous experience leading, mentoring, or managing developers. (required)
- Strong hands-on Salesforce development experience, including Apex, Lightning Web Components, Salesforce APIs, and Salesforce platform architecture. (required)
- Experience with Git-based version control and modern development workflows. (required)
- Familiarity with CI/CD, deployment tooling, automated testing, and release management. (required)
- Strong understanding of integrations, data flows, and system dependencies. (required)
- Ability to balance technical quality with business priorities. (required)
- Comfortable challenging unclear requirements and helping the team move from ideas to well-structured solutions. (required)
- Strong communication skills, with the ability to explain technical topics clearly to both technical and non-technical colleagues. (required)
- Experience working in agile or iterative development environments. (required)
- Salesforce certifications, such as Platform Developer, JavaScript Developer, App Builder, or Architect track certifications, are advantageous. (preferred)
- Familiarity with tools such as GitHub, Linear, Cursor AI, or similar development and planning tools is a plus. (nice-to-have)
- Private health insurance
- Sick leave 100% paid
- Canteen with free meals and drinks
- Flexible working hours
- Additional vacation days after two years in the company
- Up to date equipment
- Entertainment facilities in a modern office right in the city center
- Flexible working setup supporting work-life balance
- Opportunities for professional development and Salesforce certification growth
- Competitive compensation and benefits
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.