Senior Account Manager | Publishers
We’re looking for an Account Manager to join our Paid Media division, focused on building and scaling partnerships with publishers across key markets. This is a commercial role at its core and you’ll be responsible for sourcing new publishers, managing existing relationships, and driving performance across paid channels. You’ll work closely with internal teams (operations, finance) and represent us externally at industry events and conferences.
- Identify, onboard, and grow relationships with new publishers across priority markets (US, CA, EU, LATAM).
- Build a strong pipeline of high-quality traffic sources (networks, affiliates, sub affiliates).
- Negotiate commercial terms.
- Own day-to-day relationships with publishers, acting as the main point of contact.
- Monitor performance and proactively optimise campaigns (traffic quality, conversion, deal structure).
- Scale existing partnerships through new opportunities, markets, and products.
- Work closely with internal teams to ensure campaigns are set up, tracked, and optimised correctly.
- Review performance data and provide clear insights.
- Prepare regular reports for internal stakeholders and external partners.
- Act as the voice of publishers internally, sharing feedback, challenges, and opportunities.
- Help shape our paid media offering based on market demand and partner needs.
- Represent the company at conferences, events, and meetings.
- Build and maintain a strong industry presence.
- 2–5+ years experience in iGaming, ideally within affiliate, paid media, or partnerships (required).
- Strong understanding of performance marketing models (CPA, RevShare, CPL, hybrid) (required).
- Proven experience working with publishers and affiliates (required).
- Commercial mindset, confident negotiating deals and spotting growth opportunities (required).
- Comfortable working with data and performance metrics (Tableau, GA4, tracking tools, etc.) (required).
- Strong communication skills: clear, direct, and partner-focused (required).
- Ability to manage multiple partners and priorities in a fast-paced environment (required).
- Self-starter with a proactive, ownership-driven mindset (required).
- Experience with sweepstakes, social traffic, or emerging paid channels (nice-to-have).
- Existing network of publishers or affiliates (nice-to-have).
- High ownership role with direct impact on revenue growth.
- Exposure to global markets and top-tier partners.
- Opportunity to shape and scale a growing paid media offering.
- Fast-moving, commercial environment with strong industry presence.
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.