Senior Content Manager & Editor
Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like Action Network, Playmaker, Bolavip, and FUTBIN. We're looking for a strategic thinker and proactive content manager who wants to join a team where your work will help shape how millions of sports fans connect with the content they love. This role is for you if you are someone who understands the power of content to drive growth. As the Senior Content Manager & Editor, you'll be at the heart of our mission to capture the rapidly growing US sports betting market. You won't just manage content; you'll impact content strategy, guiding writers and collaborating with teams to produce high-quality, well-informed, search-optimized content that keeps our audience engaged. If you want a role where you can directly influence our growth in a dynamic, highly valuable market - and grow professionally alongside it - this is it.
- Develop content strategy: Plan and execute exciting projects based on business priorities and market needs.
- Guide and support writers: Empower our writing team to produce best-in-class content that meets our high standards.
- Collaborate closely with SEO experts: Partner with the SEO team to ensure all content is fully optimized for organic search.
- Set the tone on content quality: Push the standards of the content we produce, Edit and produce content as needed, and keep existing content up-to-date and compliant.
- Monitor dedicated KPIs: Regularly track and analyze key metrics to optimize content strategy and production for performance.
- 4+ years of proven experience in creating high-performing, creative content, with a focus on organic search optimization (SEO) (required).
- A good understanding of US sports and betting culture and US bettors’ preferences (required).
- You have excellent communication skills (required).
- Proven track record in managing content quality and standards (required).
- Demonstrable experience of writing content that performs well in organic search (required).
- Proactive and passionate about reaching goals (required).
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.