SEO Commercial Content Writer
An analytical and growth-oriented writer who is excited about the intersection of SEO strategy and commercial content. You have a sharp eye for search intent and know how to transform keyword research into highly engaging, revenue-driving Commercial News. You are ready to take full ownership of your content's lifecycle and performance in a fast-paced, digital media environment.
- Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research.
- Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.
- Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google Carousels.
- Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.
- Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards.
- Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation (required).
- Proven experience using keyword research and SEO data to identify commercial intent and search trends (required).
- Familiarity with tracking and optimising for Google’s evolving SERP features (AiO, Carousels) (required).
- An analytical mindset, comfortable working towards performance goals like NDCs and revenue metrics (required).
- Excellent copywriting and editing skills, with a native or bilingual proficiency in English (required).
- Strong collaborative skills, organizational abilities, and a proactive attitude toward taking initiative on new projects (required).
- Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
- Financial Security: 401(k) retirement plan with company matching.
- Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
- Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.