Acquisition & Adtech Product Owner
The Acquisition and Adtech Product Owner will take ownership of work that gives the company a competitive edge. This includes owning the AdTech and marketing measurement roadmap, defining a sequenced, outcome-driven roadmap across tracking, attribution, conversion signals, and cross-channel reporting, aligned to the commercial priorities of Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display, and Programmatic Ads.
The role involves partnering with the Marketing Data & Tracking Lead on delivery cadence, keeping work moving against the roadmap, removing ambiguity, and ensuring the team is always building the highest-value thing. It also requires prioritising and managing the backlog, writing clear requirements, user stories, and acceptance criteria, and making trade-off calls between quick wins and longer-term platform investment.
Responsibilities also include monitoring implementations, tracking live tracking feeds, attribution, and conversion pipelines, and dashboards for health, adoption, and accuracy, working with the engineering team to catch and resolve issues early. The role requires extracting and proving value by defining success metrics for every initiative, measuring realised value, and demonstrating return on the work delivered. Reporting back to the business as the single point of truth for roadmap status, value-realised, and risk reporting for marketing, analytics, finance, and senior leadership is also key. Managing stakeholders and expectations, including setting realistic scope and timelines, communicating risks and dependencies early, running roadmap reviews and showcases, and influencing across functions without relying on direct authority, is essential. Owning vendor and partner relationships, including commercial and technical relationships with adtech and martech vendors, SLAs, renewals, roadmap alignment, and escalations, is also part of the role. Safeguarding governance and compliance by ensuring the roadmap respects privacy, consent, and regulatory constraints, partnering with the engineering team and Compliance, is crucial. Finally, spotting the next opportunity by staying ahead of the measurement landscape and building business cases that move the company forward is expected.
- Own the AdTech and marketing measurement roadmap – define a sequenced, outcome-driven roadmap across tracking, attribution, conversion signals and cross-channel reporting, aligned to the commercial priorities of Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display and Programmatic Ads.
- Drive delivery – partner with the Marketing Data & Tracking Lead on delivery cadence, keep work moving against the roadmap, remove ambiguity, and make sure the team is always building the highest-value thing.
- Prioritise and manage the backlog – own a single, transparent, prioritised backlog; write clear requirements, user stories and acceptance criteria; make the trade-off calls between quick wins and longer-term platform investment.
- Monitor implementations – track live tracking feeds, attribution and conversion pipelines, and dashboards for health, adoption and accuracy, working with the engineering team to catch and resolve issues early.
- Extract and prove value – define success metrics for every initiative (e.g. spend optimisation, attribution accuracy, reporting latency, data quality, decision speed), measure realised value, and demonstrate return on the work delivered.
- Report back to business – be the single point of truth for “where are we, what’s next, and what’s it worth”; produce clear roadmap status, value-realised and risk reporting for marketing, analytics, finance and senior leadership.
- Manage stakeholders and expectations – set realistic scope and timelines, communicate risks and dependencies early, run roadmap reviews and showcases, and influence across functions without relying on direct authority.
- Own vendor and partner relationships – manage commercial and technical relationships with our adtech and martech vendors (attribution / MMP, tag management, measurement, data feed and programmatic partners), including SLAs, renewals, roadmap alignment and escalations.
- Safeguard governance and compliance – ensure the roadmap respects privacy, consent and regulatory constraints (GDPR, cookie consent, browser and platform changes), partnering with the engineering team and Compliance.
- Spot the next opportunity – stay ahead of the measurement landscape (signal loss, server-side and first-party strategies, identity, clean rooms, MMM and incrementality) and build the business cases that move us forward.
- At least 5 years’ experience as a product owner, product/programme manager or marketing technology lead bridging commercial and technical teams – ideally in adtech, martech or digital marketing operations (required).
- Deep understanding of the digital marketing and paid media ecosystem – Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display and Programmatic Ads – and how channels measure performance (CPA, ROAS, attribution) (required).
- Strong working knowledge of the marketing data and tracking stack: tag management (GTM / server-side GTM), attribution and conversion platforms (e.g. AppsFlyer, Firebase, Google Ads, Meta Ads), data pipelines (e.g. Databricks) and BI/reporting (e.g. Tableau) – fluent enough to challenge and partner with engineers, without needing to build it yourself (required).
- Proven product ownership: roadmapping, backlog management, prioritisation frameworks, writing requirements and acceptance criteria, and agile delivery (required).
- A track record of defining success metrics and demonstrating measurable value or ROI from technical implementations (required).
- Excellent stakeholder management – setting and managing expectations, influencing without authority, and communicating clearly to both technical and non-technical audiences, up to senior leadership (required).
- Vendor management experience – owning adtech/martech vendor relationships, SLAs, contracts and renewals, and roadmap alignment (required).
- A solid grasp of privacy and consent, and how regulation and platform changes shape measurement (GDPR, consent management, signal loss) (required).
- Commercially minded, comfortable with data, and able to build a credible business case (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations or experience in high-growth, digital, or subscription-based businesses (nice-to-have).
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.