Paid Social Specialist

We’re looking for a dynamic and data-driven Paid Social Media Specialist to join the Digital Marketing team. The ideal candidate will have a deep understanding of paid social media strategies and platforms, with a proven track record of managing and optimizing campaigns to drive growth and engagement. This role is primarily execution-focused, with strong analytical and optimisation responsibilities, while also contributing strategic insights that support broader marketing objectives.

• Develop and implement comprehensive paid social media strategies to drive user acquisition, engagement and retention.
• Plan, execute and optimize paid social media campaigns across various platforms (e.g. Meta, Instagram, X, TikTok etc)
• Monitor and analyse campaign performance, providing insights, recommendations for improvement and implementing these.
• Effective budget management to maximize ROI and achieve KPI’s.
• Generate detailed performance reports, highlighting key metrics and insights.
• Utilize data-driven insights to refine strategies and improve campaign performance.
• Present findings and recommendations to senior management and stakeholders.
• Collaborate with the broader marketing team to align social media strategies with overall marketing objectives and campaigns.
• Work closely with the team to develop compelling ad creatives and copy that resonate with the target audience.
• Stay updated with industry trends, best practices, and platform updates across multiple social media platforms to ensure strategies remain innovative and effective.
• Engage with external partners and agencies as needed

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross-functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high-quality work
• Adaptability – you stay sharp, productive and positive in fast-moving environments
• Bachelor’s degree in marketing, digital marketing qualification, or a related field.
• Proven experience (3+ years) in managing paid social media campaigns, preferably in the gambling or entertainment industry.
• Strong understanding of social media platforms and their advertising capabilities.
• Proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager) and data interpretation.
• Meta Blueprint and any other relevant social media platform certification.
• Excellent project management, communication, and leadership skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Ability to work within regulated environments and follow strict compliance and approval processes.
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Experience with additional paid platforms (Snapchat Ads, LinkedIn Ads, Reddit Ads, or programmatic social).

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters . Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back . Our Employee Assistance Programme offers resources for you and your family.
• Medical Aid Contribution
• Provident Fund Contribution
• Group Life Benefit