Social Media Manager

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. As Social Media Manager for Betway Malawi, you will own the end-to-end social function for your market — spanning strategy, content, community, reactive marketing, sponsorship activation, and performance. You will lead the brand’s voice across all key platforms, working closely with Creative, Sponsorship, Digital, and agency partners to build a social presence that consistently punches above its weight in one of Africa’s most dynamic markets and reporting into Headquarters in South Africa. This is not a post-and-report role. This is a senior, strategic position for a social media operator who understands that social media is in 24/7 conversation — and that the brands who win are the ones who show up first, speak authentically and never miss the moment.

• Lead the development and continuous refinement of Jackpot City Malawi social media strategy across Facebook, X (Twitter), Instagram, TikTok, YouTube and emerging platforms
• Own the always-on content calendar — planned, seasonal and reactive — ensuring it is populated, briefed and delivered against commercial and brand objectives
• Define the platform-by-platform approach: formats, frequency, tone and audience targeting tailored to each channel
• Balance a proactive-to-reactive content split (50/50) to ensure the brand is both planned and spontaneous
• Champion a 'social-first' mindset internally — educating stakeholders on the role social plays in the marketing mix
• Brief, oversee and quality-control all social content — from campaign assets to real-time reactive posts
• Work with creators, agency partners and production teams to produce platform-native content: short-form video, graphics, carousels, stories, UGC and live coverage
• Ensure all content is legally compliant with Malawi responsible gambling regulations and Jackpot City's brand guidelines
• Oversee the community management function — setting standards, tone-of-voice guidelines and escalation protocols
• Build genuine relationships with the Jackpot City Malawi community: players, influencers and media
• Monitor sentiment, identify trending conversations and feed real-time insights back to the content and brand teams
• Manage crises, complaints and sensitive topics with confidence and in line with brand policy
• Identify UGC opportunities and encourage authentic player participation
• Develop social-first briefing plans for each brand activation— not repurposed ATL, but content built for the feed.
• Own real-time matchday and event-day social execution, including live blogs and second-screen content.
• Support Influencers Management with activating local talent agencies for relevant content creators and influencers.
• Support Country Management with finding local content opportunities that fit cultural and sporting moments.

• Proven track record managing social media for a major brand in Malawi — sports, media, entertainment or betting/gaming experience highly advantageous (required)
• Demonstrable experience owning a content calendar end-to-end, from planning to post-analysis (required)
• Experience managing or briefing agency partners and content creators (required)
• Prior exposure to sponsorship activation or rights-holder social content is a strong advantage (preferred)
• Bachelor’s degree in Marketing, Communications, or a related field (required)
• Proficiency in graphic design tools and content creation (required)

• Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.