CRM Executive - Spanish Speaking
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. As our CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle for respective market/s to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs. Your drive and ideas will help us excel at CRM, move faster, improve smarter, and stay ahead of the game.
- Execution & ownership of sports CRM campaigns for respective market/s
- Managing the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
- Ownership of main sports loyalty programmes (Free Bet Club, Boost Tokens & Price Boosts), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
- Owning and executing large event-based campaigns (eg. World Cups/Euros), which are used in both acquisition & retention channels
- Executing additional ad hoc campaigns around x-sells and sponsorship activation giveaways
- Managing a range of communication tools – email, SMS, push notification, in-app messaging
- Managing content creation with the help of the creative department
- Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site
- Regular competitor analysis to better understand our positioning in the market
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high‑quality work (required)
- Adaptability – you stay sharp, productive and positive in fast‑moving environments (required)
- Passion for CRM and data insights (required)
- Project management and delivery focused (required)
- Fluency in both Spanish and English (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (preferred)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (preferred)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (preferred)
- Experience in developing and executing customer retention strategies (preferred)
- Knowledge of sports betting (preferred)
- Exposure and good knowledge of a content management system (preferred)
- Health insurance
- Life assurance
- Income protection
- Pension scheme
Founded in 2006, Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds. We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. We bring our people closer to the action – putting them at the heart, making them feel part of it. We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners. If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.