Paid Social Team Manager
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. An innovative Digital Marketing Agency based in London, UK. We craft creative design concepts, affiliate marketing and conversion optimisation. Red Interactive supports many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more. We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As the Paid Social Team Manager, you will have the unique opportunity to establish and shape Super Group’s paid social strategy. You'll build a team, develop comprehensive strategies for paid social efforts, and create the foundation for measuring and optimising our paid social performance. This role requires a visionary leader with hands-on experience in all aspects of paid social advertising, particularly in the dynamic and regulated environment of online gambling.
- Develop and implement a comprehensive paid social strategy aligned with overall digital marketing goals.
- Build, lead, and mentor a high-performing paid social team, defining roles, responsibilities, and processes.
- Create, launch, and oversee the execution of paid social advertising campaigns across multiple platforms (Meta, TikTok, X, Snapchat).
- Own end-to-end campaign management including audience targeting, creative briefing, bidding strategy, budget pacing, and optimisation.
- Drive a full-funnel paid social approach spanning awareness, consideration, acquisition, and retention, ensuring each stage is measured and optimised for its role in the customer journey.
- Operate effectively across both web and app ecosystems, owning paid social strategy for web acquisition as well as app install, app engagement, and re-engagement campaigns.
- Continuously improve operational efficiencies — automating workflows, refining campaign structures, and reducing waste to drive better outcomes at scale.
- Establish platform-specific paid strategies, leveraging each network's ad formats, algorithms, and targeting capabilities to maximise performance.
- Develop testing frameworks (creative, audience, bid, placement) to continuously improve campaign efficiency and scale.
- Establish KPIs, analytics frameworks, attribution models, and reporting processes to measure paid social performance and ROI.
- Manage paid social budgets across markets and brands, ensuring optimal allocation, pacing, and return on ad spend.
- Build strong relationships with platform partners (Meta, TikTok, Google, etc.) to access betas, insights, and best-practice support.
- Act as the paid social subject matter expert in cross-departmental projects and initiatives.
- Bachelor's degree in Marketing, Communications, or a related field; (MBA is a plus). (required)
- At least 8 years’ of experience in paid social / performance marketing, with at least 3 years in a leadership role. (required)
- Proven track record of building and scaling paid social teams and programs from the ground up. (required)
- Deep understanding of major paid social platforms (Meta, TikTok, X, Snapchat), their auction dynamics, algorithms, and advertising capabilities. (required)
- Hands-on expertise with campaign management, audience strategy, bid optimisation, and creative testing at scale. (required)
- Proven experience running full-funnel paid social programs across both web and app environments. (required)
- Hands-on experience with Conversions API (CAPI) implementation and server-side tracking, as well as Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular. (required)
- Experience managing significant paid media budgets across multiple markets and brands. (required)
- Entrepreneurial mindset with the ability to build processes, playbooks, and strategies from scratch. (required)
- Strong leadership skills with experience in hiring, developing, and retaining performance marketing talent. (required)
- Creative mindset with the ability to brief and shape high-performing paid social creative. (required)
- Excellent communication, presentation, and stakeholder management skills. (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (preferred)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (preferred)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (preferred)
- Experience in developing and executing customer retention strategies (preferred)
- We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
- Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
- Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
Founded in 2006, Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds. We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. We bring our people closer to the action – putting them at the heart, making them feel part of it. We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners. If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.