PPC Specialist
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise across 22 countries – and with over 2,800 bright minds, we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience. We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. As our PPC Specialist, you’ll play a key part manage and optimise performance-driven campaigns across major PPC platforms. This role requires strong technical expertise, a data-driven mindset, and a deep understanding of compliance, tracking, and ROI optimisation in regulated environments. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
- Plan, execute, and optimise PPC campaigns across: Google Ads (Search, Display, UAC), YouTube Ads, Apple Search Ads (ASA), Other relevant PPC channels as required
- Drive ROI-focused performance, including budget management, bid strategies, and scaling decisions
- Implement and maintain accurate conversion tracking, attribution, and measurement frameworks
- Ensure campaigns meet platform policies and iGaming regulatory compliance requirements across regions
- Conduct keyword research, audience segmentation, and ad copy testing
- Analyse performance data to identify optimisation opportunities and growth levers
- Produce regular performance reports and actionable insights for stakeholders
- Collaborate with creative, analytics, and compliance teams to support campaign success
- Stay current with platform updates, industry trends, and changes affecting iGaming advertising
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high‑quality work (required)
- Adaptability – you stay sharp, productive and positive in fast‑moving environments (required)
- Proven experience as a PPC Specialist or Performance Marketer (required)
- iGaming industry experience is essential (required)
- Strong hands-on experience with Google Ads, including Search, UAC, and YouTube (required)
- Experience managing Apple Search Ads (ASA) (required)
- Solid understanding of tracking, attribution models, and campaign analytics (required)
- Strong analytical skills with the ability to interpret performance data and optimise for ROI (required)
- Familiarity with platform policies, compliance requirements, and restricted advertising verticals (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have)
- Experience in developing and executing customer retention strategies (nice-to-have)
- Experience scaling high-volume or multi-market iGaming campaigns (nice-to-have)
- Familiarity with tools such as Google Tag Manager, GA4, or MMPs (AppsFlyer, Adjust, etc.) (nice-to-have)
- Exposure to international markets and localisation strategies (nice-to-have)
- Experience working in fast-paced, performance-led environments (nice-to-have)
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Founded in 2006, Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds. We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. We bring our people closer to the action – putting them at the heart, making them feel part of it. We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners. If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.