Senior Social Media Designer
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. As the Senior Social Media Designer, you will develop visually compelling content for our social media platforms. The ideal candidate will combine strong design skills with an understanding of social media trends to create engaging graphics, animations, and multimedia content that enhances brand identity and drives audience engagement. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
- Lead the design and production of high-quality, short-form motion content (Reels, TikTok, Shorts, Stories, paid social video)
- Conceptualize and execute scroll-stopping motion-first creative aligned to campaign and always-on strategies
- Combine traditional design tools (Adobe CC, After Effects, Premiere Pro) with AI-driven tools (e.g., generative design, text-to-video, automated editing tools) to scale creative output
- Translate brand, campaign, and cultural insights into engaging, platform-native visual storytelling
- Own the end-to-end motion design process, from concept to final export, including animation, editing, sound, and pacing
- Collaborate closely with social strategists, community teams, copywriters, and performance marketers to deliver brand-led creative
- Optimise creative for platform algorithms, audience behaviours, and performance KPIs (engagement, completion rate, conversions)
- Build and maintain modular templates, toolkits, and motion systems to increase speed and consistency at scale
- Leverage AI-assisted workflows to rapidly prototype, iterate, and personalise content
- Stay ahead of emerging social trends, formats, and creator styles, translating them into brand-relevant executions
- Adapt and localise global/campaign assets into dynamic, social-first motion content
- Partner with influencers and creators to ensure visual alignment and quality of co-created content
- Drive creative testing (A/B and multivariate) and iterate based on performance insights
- Ensure all content meets brand guidelines, accessibility standards, and platform best practices (e.g., captions, framing, safe zones)
- Contribute to the evolution of the brand’s motion identity and social design language
- Manage high-volume production workflows, balancing speed with creative excellence
- Mentor junior designers and provide creative direction and feedback within the team
- Present concepts and creative rationale confidently to stakeholders
- Advanced proficiency in After Effects, Premiere Pro, Photoshop, Illustrator (required)
- Strong short-form video editing and motion design capability (required)
- Hands-on experience with AI creative tools (e.g., generative visuals, text-to-video, AI editing) (required)
- Proficiency in social-first content tools (e.g., CapCut or similar) (required)
- Solid understanding of platform specs and formats (Reels, Shorts, etc). (required)
- At least 5 years’ similar experience in a social media designer function (required)
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (preferred)
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (preferred)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (preferred)
- Exceptional attention to detail and a commitment to high‑quality work (preferred)
- Adaptability, you stay sharp, productive and positive in fast‑moving environments (preferred)
- Knowledge of social media trends (preferred)
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.