CRM Manager
This role is for a CRM Manager at Boomerang Partners. The ideal candidate will have skills in creating high-converting content for email newsletters, understanding key communications metrics, and experience with HTML layout and email templates. A solid understanding of the technical principles of email, SMS, and push notifications is also required. A minimum of 1 year of experience in iGaming or related industries is necessary.
- Analyzing campaign effectiveness (OR, CTR, conversions) and identifying growth opportunities
- Managing sender reputation: monitoring deliverability rates, maintaining a high rating, and minimizing spam
- Preparing segments and setting up content emails
- Creating and implementing automated email sequences in Customer.io, Smartico, Symplify, and other services
- Developing email templates in HTML and adapting them to various devices
- Creating technical specifications for cross-teams (design, copywriting, analytics)
- Developing and optimizing user onboarding, retention, and reactivation flows
- Skills in creating high-converting content for email newsletters
- Understanding of key communications metrics and ways to improve them
- Experience with HTML layout and email templates
- Understanding of the technical principles of email, SMS, push notifications, etc.
- At least 1 year of experience in iGaming or related industries
- Flexible work formats: office, hybrid, remote
- Competitive remuneration package
- Full time job 5/2, flexible start of the working day
- Holiday entitlement, paid sick leave
- Additional 2 days off per month
- Purchase of necessary working equipment
- Lunch compensation
- Fruits, snacks in the office
- Active corporate life
- Training at the expense of the company
- Corporate English
We are a global affiliate program focused on driving high-performance sports traffic. With us, affiliates win. We combine: - Top-tier converting sports & casino brands - Smart GEO strategy across 40+ regulated markets - Dedicated expert support, built on real partnership - Performance-driven initiatives, from VIP programs to the Golden Boomerang Awards We understand the game. We know what converts. And we help affiliates turn momentum into dominance.