Head of Marketing
In the role of Head of Marketing, you will be responsible for the growth of the company's revenue and customer base. You will manage existing acquisition channels, including Google, Bing, Meta, and SEO. You will also identify and launch new growth channels, own the marketing unit economics, and improve the efficiency of existing funnels. Work closely with Product and Engineering teams on growth initiatives. Hire, develop, and strengthen the marketing team. Shape the company's scaling strategy. Make decisions based on data and cohort analytics. Identify and eliminate growth bottlenecks across the business.
- Be responsible for the growth of the company's revenue and customer base.
- Manage existing acquisition channels, including Google, Bing, Meta, and SEO.
- Identify and launch new growth channels.
- Own the marketing unit economics.
- Improve the efficiency of existing funnels.
- Work closely with Product and Engineering teams on growth initiatives.
- Hire, develop, and strengthen the marketing team.
- Shape the company's scaling strategy.
- Make decisions based on data and cohort analytics.
- Identify and eliminate growth bottlenecks across the business.
- Has expert-level knowledge of Google Ads and/or Meta Ads. (required)
- Has hands-on experience managing advertising budgets of $500k+/month in the US market. (required)
- Has experience scaling B2C businesses through performance marketing. (required)
- Has a deep understanding of subscription business models. (required)
- Can build forecasts based on cohort analysis. (required)
- Understands LTV, CAC, Payback Period, Contribution Margin, and Unit Economics. (required)
- Has experience working with long monetization cycles and delayed revenue. (required)
- Has strong analytical skills and is proficient with BI tools. (required)
- Has experience managing CRM, Email, and SMS marketing. (required)
- Understands sales funnels involving call centers and sales teams. (required)
- Has experience hiring, developing, and managing marketing teams. (required)
- Has experience launching new verticals, products, or growth channels. (required)
- Can quickly move from strategy to hands-on execution. (required)
- Self-realization and growth: Build a product from scratch and influence key decisions. Grow together with the business at a fast pace. Work in an environment with space and freedom to act. Become part of a strong team of A-players who are ready to share expertise and boost each other.
- Use learning opportunities: internal and external lectures, a large corporate library, compensation for external courses, English lessons, and speaking clubs.
- Comfortable working conditions: Work remotely or visit the office in Kyiv, coworking spaces in Lviv or Warsaw. plan your working day independently — we offer a flexible schedule, because results matter most.
- Recharge and rest: 28 working days of paid vacation per year, up to 30 days of sick leave, and all public holidays fully covered. Optionally arrange a transfer — swap a working day with a day off and vice versa.
- Care and support: Take care of your health: we provide medical insurance, a Mental Health program, and compensation for sessions with a psychologist. Join socially meaningful initiatives, including the Ukrainian Victory Support program. Participate in quarterly team buildings — online or offline — to make teamwork easy and enjoyable.
Boosta is an international multi-product IT company that develops and promotes SEO tools and educational products to western markets. The company was founded in 2014. And today Boosta has released more than 10 products that are used by tens of thousands of people in Europe and Asia, Australia, North and South America. The company has gathered a team of 400+ like-minded specialists to make life easier for people all around the world. And we continue to grow. Moreover, Boosta actively supports startups and helps promising projects to develop. For this purpose the company opened an R&D department to implement external ideas, launch new products and invests in young teams. If you have been looking for an opportunity to bring your ideas to life, then our company is exactly the place where you should be.