Performance Marketing Specialist
We are looking for a Performance Marketing Specialist to join our partner team and help validate new traffic acquisition approaches in highly competitive Tier-1 markets. In this role, you will independently launch, test, and optimize traffic funnels, identify scalable connections, and work closely with internal teams on performance-driven experiments in the iGaming space.
- Deploy and configure the tech stack for the validation phase: Keitaro, domains for pre-landers, hosting, and postback integrations with 2–3 CPA networks / casino affiliate programs.
- Design and iteratively test 20–25 pre-lander variations (story, quiz, spin-wheel, bonus reveal, news-style) on test traffic samples.
- Launch and manage test campaigns independently in native ad networks (MGID, Adsterra, Adskeeper) and push networks (RichAds, PropellerAds).
- Identify 2–3 profitable connections (network × offer × angle × pre-lander) that achieve positive first-touch FTD performance.
- Build an initial email + push subscriber base of 8k+ users for future retention testing.
- Document methodologies, test results, and conclusions in structured reports.
- Coordinate with the internal NightCrew team on pre-lander design, analytics, and email infrastructure.
- Report directly to the CEO of NightCrew with weekly sync meetings.
- Hands-on experience launching campaigns in native (MGID, Adsterra, RevContent) and/or push (RichAds, PropellerAds, EvaDav) traffic networks independently.
- Strong experience with Keitaro (or RedTrack / Voluum with readiness to switch to Keitaro), including tracker setup, postback chains, and S2S integrations.
- Experience building and A/B testing pre-landers such as advertorials, quiz funnels, spin-wheel flows, and bonus reveals.
- Strong methodology for rapid iterative testing with the ability to launch 15+ structured tests per month and cut underperforming variations based on statistically significant signals.
- Understanding of unit economics on a cohort level: CPL, CPA, ROI by acquisition cohort rather than aggregate metrics.
- Experience working with email/push capture mechanics within funnels.
- Experience working with CPA networks (AffPapa, Income Access, AdCombo) and/or direct in-house casino affiliate programs.
- Understanding of work in gray regulatory zones, including domain rotation, multi-account strategies, and cloaking when necessary.
- Experience using spy tools such as AdPlexity Native and Anstrex.
Boosta is an international multi-product IT company that develops and promotes SEO tools and educational products to western markets. The company was founded in 2014. And today Boosta has released more than 10 products that are used by tens of thousands of people in Europe and Asia, Australia, North and South America. The company has gathered a team of 400+ like-minded specialists to make life easier for people all around the world. And we continue to grow. Moreover, Boosta actively supports startups and helps promising projects to develop. For this purpose the company opened an R&D department to implement external ideas, launch new products and invests in young teams. If you have been looking for an opportunity to bring your ideas to life, then our company is exactly the place where you should be.