ASO Manager
As ASO Manager, you will be responsible for owning and enhancing the visibility, discoverability, and performance of BVGroup’s mobile apps across the App Store and Google Play, while driving the implementation of data-led, scalable ASO strategies across multiple brands and markets. You will be supporting sustainable organic growth by defining and executing end-to-end App Store Optimisation initiatives, in line with industry best practices and evolving platform algorithms and will be responsible for keyword optimisation, store listing management, creative asset performance, and ongoing analysis of ASO metrics, ensuring continuous improvement and measurable commercial impact.
- Owning and executing ASO strategy across App Store and Google Play to drive scalable organic growth.
- Increasing app visibility and rankings through keyword optimisation, metadata strategy, and ongoing market analysis.
- Managing and optimising app store listings end-to-end, including titles, descriptions, and localisation across multiple markets.
- Defining and leading creative optimisation, including screenshots, video and messaging, to improve install conversion rates.
- Analysing performance and delivering insight-led optimisation, using data to prioritise and scale what works.
- Partnering with User Acquisition teams to align Apple Search Ads, keywords and creative for a seamless install journey.
- Managing and developing an ASO Executive, ensuring high-quality execution and future capability growth.
- Proven experience in App Store Optimisation (ASO) within a consumer mobile environment (required).
- Demonstrable success driving organic installs, rankings and app visibility (required).
- Strong understanding of keyword optimisation and metadata strategy (required).
- Knowledge of App Store & Google Play ranking factors (required).
- Proficiency in store listing conversion drivers (required).
- Experience using ASO tools (e.g. AppTweak, Sensor Tower, App Radar) (required).
BVGroup is an online gambling operator and B2B technology solutions provider. We are known for our pioneering ethos. We are one of the few gambling companies to have our own in-house product and the first gaming company to use LED steeplechase advertising in horseracing. We also gave away £1 million to a single customer in our celebrated Euro 2016 campaign, The Million Pound Goal, and our World Cup 2018 campaign, The Golden Goal. We’ve undergone several changes since 1946, including being the first gambling company to move our operations to Gibraltar. We’re proud to partner with some of the most prestigious names in sport, giving us brand recognition across the world and title sponsor to multiple events in snooker, darts and horseracing among other sports. We go the extra mile to make sure our corporate social responsibility is fulfilled in line with the Gambling Commission’s three basic principles: preventing crime in gambling; conduct gambling in a fair and open way; protect children and vulnerable people. Our operational headquarters are located at the World Trade Center Gibraltar and, with a workforce of approx. 700, we are one of the biggest employers on The Rock. Our ability to adapt to new technology trends has been a dominant factor in maintaining growth, creativity and relevance in the global betting community.