Marketing Executive
As Marketing Executive, you will play a pivotal role in executing and optimising BVGroup’s display marketing campaigns across multiple brands and channels. You will combine a hands-on campaign execution with ownership of performance optimisation, while supporting and guiding junior team members. You will leverage data, insights, and industry best practices to drive campaign efficiency, improve performance metrics such as CAC and ROI.
- Managing and optimising day-to-day display campaigns across programmatic, paid social, and in-app channels, ensuring effective execution, continuous performance improvements.
- Collaborating with internal teams such as Brand, Creative, and Data to ensure that display marketing campaigns are aligned with broader marketing initiatives.
- Monitoring campaign performance on a daily basis, analysing data to identify trends, optimise performance, and deliver insights, using tools such as Google Analytics, DSPs, and other ad tech platforms.
- Working with creative teams to developing compelling ad creatives, leading A/B testing initiatives to identifying effective messaging and formats and implementing insights to improving campaign performance while ensuring alignment with brand guidelines and business objectives.
- Staying up to date with industry trends, proactively identifying opportunities to improving campaign performance through new tools and channels, and ensuring adherence to best practices while implementing innovative strategies.
- Assisting with managing campaign budgets, monitoring spends against targets, making real-time adjustments to optimising performance, and providing insights on effective budget allocation based on results and opportunities.
- Experience in digital marketing, with a focus on display advertising, programmatic buying, and paid social. (required)
- Proven ability to manage high-budget campaigns across platforms such as Google Display Network, Facebook Ads, and DSPs (Demand-Side Platforms). (required)
- Strong analytical skills, with experience using data to optimise campaign performance and improve key metrics such as ROI and CAC. (required)
- Proficiency in ad tech platforms, such as Google Analytics, DSPs, and other digital advertising tools. (required)
- Experience in A/B testing and performance-based optimisation. (required)
BVGroup is an online gambling operator and B2B technology solutions provider. We are known for our pioneering ethos. We are one of the few gambling companies to have our own in-house product and the first gaming company to use LED steeplechase advertising in horseracing. We also gave away £1 million to a single customer in our celebrated Euro 2016 campaign, The Million Pound Goal, and our World Cup 2018 campaign, The Golden Goal. We’ve undergone several changes since 1946, including being the first gambling company to move our operations to Gibraltar. We’re proud to partner with some of the most prestigious names in sport, giving us brand recognition across the world and title sponsor to multiple events in snooker, darts and horseracing among other sports. We go the extra mile to make sure our corporate social responsibility is fulfilled in line with the Gambling Commission’s three basic principles: preventing crime in gambling; conduct gambling in a fair and open way; protect children and vulnerable people. Our operational headquarters are located at the World Trade Center Gibraltar and, with a workforce of approx. 700, we are one of the biggest employers on The Rock. Our ability to adapt to new technology trends has been a dominant factor in maintaining growth, creativity and relevance in the global betting community.