Retention Manager (UK & Ireland)
As a Retention Manager (UK & Ireland), you will lead the development and delivery of CRM and retention strategies for sports and casino across multiple brands, ensuring campaigns are commercially effective, data‑driven and aligned with business objectives. You will oversee lifecycle activity, performance analysis and ongoing optimisation to support long‑term player engagement and value.
- Leading the planning and execution of CRM and retention strategies across brands and customer segments.
- Overseeing the end‑to‑end delivery of automated, scheduled and ad‑hoc lifecycle campaigns.
- Analysing campaign and customer data to identify trends, opportunities and areas for improvement.
- Approving segmentation, content, offers and campaign setup to ensure quality and compliance.
- Developing CRM plans aligned with key events, product milestones and player lifecycle stages.
- Managing retention budgets and contributing to test‑and‑learn activities that improve performance.
- Translating CRM insights into clear recommendations for stakeholders across the business.
- Supporting and guiding the Retention Executive, establishing clear objectives, processes, and performance expectations.
- Proven experience in online gaming within CRM, lifecycle marketing or retention (required).
- Strong commercial mindset with the ability to link CRM activity to business goals (required).
- Confident analysing performance data and transforming insights into actionable strategies (required).
- Proven experience managing CRM campaigns across multiple customer segments (required).
- Strong communication and stakeholder‑management skills across teams and seniority levels (required).
- Experience mentoring or supporting team members is an advantage (preferred).
- Solid understanding of CRM journeys, segmentation, and retention mechanics in iGaming (required).
- Proactive, improvement‑focused mindset with strong attention to performance optimisation (required).
- Relocation package available.
- If you are joining us here in Gibraltar from abroad, our Talent Acquisition Team will take care of everything you need from booking and arranging your flights, taking care of accommodation whilst you settle in here and even helping to arrange a permanent place to live.
BVGroup is an online gambling operator and B2B technology solutions provider. We are known for our pioneering ethos. We are one of the few gambling companies to have our own in-house product and the first gaming company to use LED steeplechase advertising in horseracing. We also gave away £1 million to a single customer in our celebrated Euro 2016 campaign, The Million Pound Goal, and our World Cup 2018 campaign, The Golden Goal. We’ve undergone several changes since 1946, including being the first gambling company to move our operations to Gibraltar. We’re proud to partner with some of the most prestigious names in sport, giving us brand recognition across the world and title sponsor to multiple events in snooker, darts and horseracing among other sports. We go the extra mile to make sure our corporate social responsibility is fulfilled in line with the Gambling Commission’s three basic principles: preventing crime in gambling; conduct gambling in a fair and open way; protect children and vulnerable people. Our operational headquarters are located at the World Trade Center Gibraltar and, with a workforce of approx. 700, we are one of the biggest employers on The Rock. Our ability to adapt to new technology trends has been a dominant factor in maintaining growth, creativity and relevance in the global betting community.