Analyst I, Marketing Analytics

As an Analyst I, Marketing Analytics, you will help shape how we understand and optimise marketing performance across the business, turning data into insights that drive smarter decisions and measurable growth. You will partner with teams across Marketing and Analytics to evaluate campaign effectiveness, refine measurement strategies, and uncover opportunities that improve customer engagement and business outcomes. From building reporting frameworks to supporting advanced attribution models, you will play an important role in helping us understand how marketing investments drive long-term value. Your work will help teams make more informed decisions and strengthen the impact of our marketing initiatives.

• Work with a team of Marketing Analysts to monitor business and customer performance across marketing channels and measure the impact of marketing initiatives on key monetization metrics.
• Analyze marketing performance using statistical methods and support the design and enhancement of measurement frameworks, including multi-touch attribution, surveys, and regression-based analyses.
• Partner closely with Marketing teams to identify opportunities for improvement, align on key performance indicators, and provide data-driven recommendations that improve marketing effectiveness.
• Build and maintain reports, dashboards, and reporting frameworks that track the performance of key marketing initiatives and business outcomes.
• Translate complex data into clear insights and recommendations through reporting, presentations, and stakeholder communications.
• Collaborate cross-functionally with Marketing Analytics and Marketing teams to ensure measurement approaches, analyses, and recommendations align with business goals.
• Support the ongoing evolution of marketing measurement capabilities by identifying new analytical approaches and opportunities to improve performance visibility.

• A Bachelor's Degree in Mathematics, Statistics, Computer Science, Engineering, Business Analytics, or a related field. (required)
• At least 1 year of experience in business analytics, marketing analytics, or data science within a business-to-consumer environment. (required)
• Experience working with SQL and Python or another statistical programming language. (required)
• Strong knowledge of statistics, hypothesis testing, and analytical methodologies used to evaluate marketing performance. (required)
• Experience with statistical modeling, marketing attribution, or marketing measurement frameworks. (preferred)
• Strong communication skills with the ability to translate analytical findings into clear, actionable recommendations for cross-functional stakeholders. (required)
• An eagerness to thrive in a fast-paced, results-driven environment while managing multiple priorities and delivering high-quality work. (required)

• Comprehensive health benefits, including various medical plans, dental, and vision.
• Wellbeing program including free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
• 14 weeks of 100% paid parental leave to all global team members and offer workplace lactation support.
• Care.com partnership for backup childcare.
• Family planning support including adoption, surrogacy, fertility treatments, or other family planning.
• Flexible PTO.
• Pet insurance.
• Gym reimbursement.
• Financial planning support including 401(k) matching to programs such as Origin Financial.
• Commuter benefits.
• Tuition reimbursement for educational courses related to their positions or another position at DraftKings.