Analyst II, Marketing Analytics

As an Analyst II on the Digital Marketing Analytics team, you'll leverage data-driven insights to inform and optimize channel strategy across DraftKings’ digital marketing ecosystem. You will play a key role in evaluating and enhancing marketing performance across channels including Paid Social, Programmatic, and Paid Search. In this role, you will also help advance the use of emerging technologies, including LLM-driven tools, to improve analytics capabilities and support our marketing partners in making smarter, faster decisions.

• Partner closely with marketing stakeholders to understand business objectives, anticipate downstream impacts, and ensure analyses drive decision-making.
• Own end-to-end analytics for key marketing initiatives, including identifying high-impact opportunity areas, developing analyses to quantify their value, and driving recommendations through to implementation.
• Develop structured analytical frameworks to evaluate marketing performance, identify drivers of change, and simplify complex business problems.
• Communicate findings effectively to cross-functional partners and senior leadership, using data storytelling to align on strategy and next steps.
• Iterate and maintain data products and tools, including a marketing data agent to provide plain text answers to questions from analysts and stakeholders about marketing KPIs.

• Bachelor’s degree or equivalent in Mathematics, Statistics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
• At least 2 years of analytics or data science experience.
• Proficiency in SQL/Snowflake and Excel for large-scale data analysis.
• A strong understanding with A/B testing, experimental design, and analytical testing methodologies.
• Experience working with marketing data and attribution methodologies, or an eager willingness to learn it.

• Health Benefits: comprehensive health benefits, including various medical plans, dental, and vision.
• Wellbeing Program: free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
• Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and offer workplace lactation support. Partner with Care.com for care finder and backup childcare.
• Family Planning: offer a range of benefits that support family planning, including adoption, surrogacy, fertility treatments, or other family planning.
• Flexible PTO: flexible PTO if you work in the United States.
• Pet Insurance: save on vet expenses for accidents, illnesses, and more through pet insurance.
• Gym Reimbursement: reimburse part of your gym membership once you enroll in a health insurance plan.
• Financial Planning: 401(k) matching to programs such as Origin Financial.
• Commuter Benefits: access to commuter benefits to help you save money on your daily commute.
• Tuition Reimbursement: tuition reimbursement for educational courses related to their positions or another position at DraftKings.