Growth Marketing Associate, Paid Social

As a Growth Marketing Associate, Paid Social, you’ll help drive customer acquisition, engagement, and retention through high-impact paid social campaigns across DraftKings’ applications. You’ll work at the intersection of media strategy, creative execution, and performance optimization, bringing campaigns to life that reach millions of sports and gaming fans. As part of the Growth Marketing Team, you’ll collaborate across Marketing, Creative, Analytics, Product, and external partners to deliver measurable business results while helping shape the future of our paid social programs. In a fast-paced environment where data drives decision-making, you’ll have the opportunity to test new ideas, uncover insights, and make an immediate impact on growth.

• Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals.
• Launch, manage, and optimize paid social campaigns, leveraging audience targeting, bidding strategies, creative testing, and budget allocation to maximise performance.
• Identify and execute A/B tests across creative, messaging, audience segmentation, and campaign structure to uncover insights and improve results.
• Partner with Creative, Brand, and Integrated Marketing teams to develop innovative ad concepts and deliver engaging campaigns.
• Analyse campaign performance and communicate actionable insights, recommendations, and results to cross-functional stakeholders.
• Collaborate closely with the Marketing Analytics Team to evaluate performance trends, measure incremental impact, and inform future campaign strategies.
• Manage the creative workflow and asset delivery process for key acquisition and retention initiatives across paid social channels.
• Build and maintain strong relationships with external agencies, platform representatives, and advertising partners to stay informed on emerging opportunities and best practices.

• A Bachelor’s Degree in Marketing, Business, Communications, or a related field. (required)
• At least 1 year of experience in digital marketing, performance marketing, media buying, paid social advertising, or a related field. (required)
• Experience managing or supporting campaigns within paid social advertising platforms. (required)
• Knowledge of digital media optimisation principles, including A/B testing, audience targeting, campaign measurement, and bidding strategies. (required)
• A data-driven mindset with the ability to analyse campaign performance and translate findings into actionable recommendations. (required)
• Strong organisational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment. (required)
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners. (required)
• A passion for sports and gaming is a plus. (nice-to-have)

• Comprehensive health benefits, including various medical plans, dental, and vision.
• Free access to wellbeing programmes such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Programme, the Calm App, Virtual Yoga Classes, and many more.
• 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
• Partnership with Care.com for care finder and backup childcare for U.S. employees.
• Benefits that support family planning, including adoption, surrogacy, fertility treatments, or other family planning.
• Flexible PTO if you work in the United States.
• Pet insurance to help save on vet expenses for accidents, illnesses, and more.
• Gym reimbursement for part of your gym membership once you enrol in a health insurance plan.
• 401(k) matching and programmes such as Origin Financial to help plan for your financial future.
• Commuter benefits to help save money on your daily commute.
• Tuition Reimbursement Programme for eligible team members for educational courses related to their positions or another position at DraftKings.