Marketing Strategy Manager

As a Marketing Strategy Manager, you’ll shape how we understand and engage online casino customers by turning insights into action. You’ll sit at the center of customer insights, competitive intelligence, and campaign strategy, defining target audiences, influencing media mix decisions, and guiding external messaging. Working across Research, Creative, and Media, you’ll translate data and trends into clear, actionable strategies that drive growth. In this role, you’ll take on a wide range of business challenges, applying a flexible, problem-solving mindset to uncover opportunities and move the business forward.

• Communicate clear, compelling narratives, both written and verbal, to influence and align stakeholders, synthesizing insights, business goals, and constraints into actionable recommendations.
• Develop and refine customer personas by integrating research insights, performance data, and market trends.
• Serve as a subject matter expert on online casino customers, guiding targeting, messaging, and engagement strategies across campaigns.
• Analyze competitor marketing strategies, including creative execution, messaging, and positioning, to identify opportunities and inform approach.
• Partner with Research, Analytics, and Media teams to translate customer insights into effective campaign strategies and briefs.
• Build a deep understanding of the competitive landscape and broader market trends to inform strategic direction.
• Collaborate cross-functionally to ensure consistent, customer-first strategies across channels and touchpoints.
• Take ownership of initiatives end-to-end, proactively identifying opportunities, driving work forward, and delivering results in a fast-paced, matrixed environment.

• At least 5 years of experience in marketing, strategic planning, or customer insights within a business-to-consumer environment.
• Experience working with digital or technology brands.
• A data-driven mindset, with the ability to synthesize complex data into clear insights and strategic recommendations.
• Strong judgment and decision-making skills, with the ability to incorporate new information and act decisively.
• A track record of ownership and accountability, with experience driving work independently from concept through execution.
• The ability to translate customer research and data into actionable marketing strategies.
• Strong collaboration and communication skills, with the ability to influence cross-functional partners.
• A customer-first mindset and curiosity for evolving market trends and consumer behavior.

• Health Benefits: comprehensive health benefits, including various medical plans, dental, and vision.
• Wellbeing Program: free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
• Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and offer workplace lactation support. Partner with Care.com for care finder and backup childcare.
• Family Planning: benefits that support family planning, including adoption, surrogacy, fertility treatments, or other family planning.
• Flexible PTO
• Pet Insurance
• Gym Reimbursement
• Financial Planning: 401(k) matching to programs such as Origin Financial.
• Commuter Benefits