Senior Analyst, Enterprise Analytics

As a Senior Analyst, Enterprise Analytics, you'll use data to uncover what drives customer engagement and loyalty across the DraftKings business. You'll analyse player behaviour, evaluate promotional strategies, and identify opportunities to strengthen loyalty in an industry that evolves quickly. Working across Operations, Product, and Marketing you'll transform complex data into actionable insights that enhance the player experience and influence key business decisions. Your work will help shape strategy, improve customer value, and drive sustainable growth.

• Drive the strategic interpretation of complex customer, promotional, and product datasets to uncover insights that drive data driven decision making.
• Shape strategy by analysing customer behaviour, engagement patterns, and lifecycle trends, translating findings into clear recommendations for business partners and senior stakeholders.
• Design, execute, and measure experiments that evaluate promotional effectiveness and customer engagement initiatives.
• Partner cross-functionally to identify opportunities, prioritise initiatives, and quantify business impact.
• Develop scalable reporting frameworks and dashboards that provide visibility into performance, customer health, promotional outcomes, and key lifecycle metrics.
• Serve as a trusted thought partner to cross-functional stakeholders, helping teams make faster, more informed decisions through data-driven insights.
• Identify emerging customer trends and evolving market dynamics, proactively recommending opportunities to optimise the player experience.

• Bachelor's Degree in Mathematics, Data Science, Engineering, Economics, Business, or a related field.
• At least 3 years of analytics or data science experience.
• Advanced proficiency in SQL and at least one programming language such as Python, R, SAS, or Matlab, with the ability to independently structure complex analyses and optimise data workflows.
• Deep understanding of statistical methods, hypothesis testing, experimentation, and performance measurement.
• Experience analysing customer behaviour and translating large, complex datasets into actionable insights that drive business outcomes.
• Proven ability to synthesise findings into clear, executive-ready recommendations that influence decision-making across technical and non-technical audiences.
• Strong collaboration and stakeholder management skills, with experience partnering across multiple functions to solve complex business challenges.
• Demonstrated intellectual curiosity and advanced problem-solving skills, with a track record of identifying opportunities, challenging assumptions, and uncovering high-impact insights from ambiguous datasets.

• Comprehensive health benefits, including various medical plans, dental, and vision.
• Free access to wellbeing programmes such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Programme, the Calm App, Virtual Yoga Classes, and many more.
• 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
• Partnership with Care.com, a care finder and backup childcare partner for U.S. employees.
• Range of benefits that support family planning, including adoption, surrogacy, fertility treatments, or other family planning.
• Flexible PTO if you work in the United States.
• Pet insurance benefit to help save on vet expenses for accidents, illnesses, and more.
• Reimbursement for part of your gym membership once you enrol in a health insurance plan.
• 401(k) matching and programmes such as Origin Financial to help plan for your financial future.
• Access to commuter benefits to help save money on your daily commute.
• Tuition Reimbursement Programme for educational courses related to their positions or another position at DraftKings.