Senior Director, Brand & Social Strategy

DraftKings is looking for a strategic, creative, and culturally fluent marketing leader to join our Brand Marketing team as the Senior Director of Brand & Social Strategy. This role will lead a high performing team focused on driving cultural relevance, brand affinity, and engagement among our audiences. The ideal candidate is both a brand strategist and a social-first thinker—someone who can translate brand purpose into powerful storytelling and community-building moments across every channel.

• Lead Brand Strategy Development: Champion the overarching brand positioning, voice for DraftKings and its sub-brands (e.g., Sportsbook, Casino, DFS).
• Support Integrated Campaign Development: Partner with creative, media, and analytics teams to build best-in-class campaigns that drive business and brand metrics and thrive in a social first environment
• Oversee Social Media and Community Strategy: Lead a unified social strategy that balances brand storytelling, real-time engagement, and performance-driven content.
• Guide Cultural Relevance: Identify opportunities for DraftKings to authentically participate in sports, entertainment, and internet culture through earned-first ideas and partnerships.
• Lead and Mentor: Manage and inspire a high-performing team of brand and social strategists, fostering a culture of creativity, collaboration, and accountability.
• Collaborate Cross-Functionally: Partner across marketing, products and ops to unlock opportunities and ensure consistency of brand experience across every touchpoint.
• Use Data to Inform Strategy: Work closely with insights and analytics teams to inform briefs and measure performance, optimizing based on audience behavior and brand impact.

• 10+ years of experience in brand strategy, social strategy, or integrated marketing—preferably with a mix of agency and client-side experience.
• Proven track record of leading large-scale brand campaigns and social strategies that drive measurable results.
• A "chronically online" attitude for staying on top of latest trends
• Deep understanding of brand storytelling, social platforms, and the intersection of sports, entertainment, and culture.
• Experience managing and mentoring multidisciplinary teams.
• Excellent communication, presentation, and leadership skills.
• A passion for sports, gaming, and innovation in the digital and cultural landscape.

• Health Benefits: Comprehensive health benefits, including various medical plans, dental, and vision.
• Wellbeing Program: Free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
• Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and workplace lactation support. Partnership with Care.com for care finder and backup childcare.
• Family Planning: Benefits supporting adoption, surrogacy, fertility treatments, or other family planning.
• Flexible PTO: Flexible Paid Time Off for employees in the United States.
• Pet Insurance: Help save on vet expenses for accidents, illnesses, and more.
• Gym Reimbursement: Reimbursement for part of gym membership once enrolled in a health insurance plan.
• Financial Planning: 401(k) matching and programs such as Origin Financial.
• Commuter Benefits: Assistance to lower costs for daily commute.
• Tuition Reimbursement: Program for educational courses related to positions or other positions at DraftKings.