CRM Lifecycle Executive - Canada
This opportunity has arisen as part of continued evolution within our CRM function, offering the chance to play a pivotal role in enhancing how we engage players across our Canadian brands. The position provides a platform to contribute to high-impact lifecycle strategies while working alongside experienced CRM specialists in a fast-moving, data-led environment. The CRM Lifecycle Executive will play a central role in delivering best-in-class customer journeys, combining creative execution with data insights to optimise engagement, retention and lifetime value. The CRM Lifecycle Executive will operate across multiple channels and collaborate closely with operations, creative, and regional teams to ensure campaigns are impactful, compliant, and continuously improving.
- Design and execute automated lifecycle campaigns across email, SMS, push and in-app channels.
- Leverage AI-driven insights and data analytics to refine targeting, messaging and customer journeys.
- Build, QA and deploy campaigns ensuring accuracy, consistency and timely delivery.
- Analyse campaign performance, producing reports and identifying optimisation opportunities.
- Support A/B testing initiatives to improve engagement, conversion and bonus efficiency.
- Coordinate with stakeholders to deliver high-quality campaign briefs, assets and promotions.
- 2–3 years' experience in B2C CRM or lifecycle marketing roles (required).
- Hands-on experience with CRM platforms such as Optimove, Salesforce or ExactTarget (required).
- Strong analytical skills with experience using Excel, Power BI, Tableau or similar tools (required).
- Proven ability to manage multi-channel campaign execution and QA processes (required).
- Understanding of customer lifecycle strategies and retention drivers (required).
- Experience in customer communication design, campaign briefing, or template-based content execution (required).
- Exposure to online gaming, casino or sportsbook products and an understanding of player behaviours and retention drivers (required).
- Salary : $80,000–$100,000 CAD.
- Toronto-based, hybrid (Minimum 2 days per week in the office)
Welcome to Entain. Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.