CRM Manager - Fixed Term Contract
As a CRM Manager, you will lead the delivery of data-driven lifecycle marketing and automation strategies to improve customer engagement, retention and revenue. You will own end-to-end CRM performance, optimise customer journeys, and drive scalable growth across multiple brands. This role combines strategy, automation, analytics and team leadership, with a clear focus on measurable commercial impact.
- Lead the design and optimisation of automated lifecycle CRM campaigns across email, push and digital channels
- Deliver data-driven customer journey strategies to improve retention, reactivation and customer lifetime value
- Own CRM performance, reporting and insight generation, translating data into clear actions
- Drive marketing automation and real-time, event-based communications using platforms such as Optimove or similar
- Establish testing and experimentation frameworks including A/B testing and incrementality measurement
- Collaborate with data, tech and commercial teams to enhance CRM capability and personalisation
- Manage and develop a high-performing CRM team, fostering a culture of innovation and continuous improvement
- Proven experience in CRM, lifecycle marketing or marketing automation (typically 5+ years) (required)
- Strong track record of driving customer retention, engagement and revenue growth through CRM (required)
- Hands-on experience with CRM platforms such as Optimove or similar (required)
- Advanced analytical skills with the ability to interpret data and deliver actionable insights (required)
- Deep understanding of customer journeys, segmentation and personalisation at scale (required)
- Experience working in fast-paced, multi-brand or high-volume environments (required)
- Strong stakeholder management skills with the ability to influence at senior levels (required)
- Competitive salary and regular bonus
- Generous group bonus scheme
- Hybrid working – 4 days in the office
- Private medical insurance
- Pension scheme – matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional “It's Your Game” day off to use at either Christmas or New Year
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Share save scheme
- Discounted gym membership
- Team spirit – whether it's seasonal parties, sports teams, gaming communities or external trips, we have something for everyone in Gibraltar!
Welcome to Entain. Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.