CRM Manager, Sports Interaction - Casino
This opportunity has arisen as part of continued investment in CRM excellence and campaign sophistication. As we strengthen our customer engagement strategy, we are looking for a CRM Manager to drive high-quality, data-led campaigns and elevate player experiences across casino audiences. This is a replacement position for an existing member of the team. The CRM Manager will play a pivotal role in shaping how we engage, retain, and reactivate players through targeted, insight-driven campaigns. The role requires a balance of creativity, analytical thinking, and operational precision, working closely with Product, VIP, and Creative teams. The CRM Manager will leverage modern CRM platforms and AI-driven insights to optimise campaign performance, while ensuring regulatory compliance and responsible gaming standards are met. This is an opportunity to make a direct impact on customer growth and long-term player value within a leading global organisation.
- Design campaign mechanics and promotional offers that drive engagement, retention, and reactivation KPIs.
- Own and manage the weekly promotional calendar, ensuring effective cadence and alignment with strategy.
- Apply AI-driven insights and segmentation techniques to enhance campaign targeting and performance.
- Oversee campaign QA to ensure accuracy, compliance, and high-quality execution across all channels.
- Analyse campaign performance and bonus efficiency, translating insights into continuous optimisation.
- Collaborate cross-functionally to deliver seamless, high-impact CRM initiatives.
- 3+ years' CRM experience within iGaming or gambling (sports betting or casino) (required).
- Expertise in segmentation, campaign design, and promotional mechanics (required).
- Advanced analytical capability, including use of AI or data-led tools to inform decisions (required).
- Experience working with CRM platforms such as Optimove or equivalent systems (required).
- Ability to collaborate across Product, Creative, and Operational teams (required).
- Personal knowledge in online casino (preferred).
- Familiarity with responsible gaming practices and regulatory compliance requirements (required).
- Knowledge of Canadian French in addition to English (required).
- Salary: CAD $85,000 – $105,000.
Welcome to Entain. Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.