Head of Social- Strategy and Growth
This is a business-oriented social leadership role, not a traditional communications or content role. You will sit at the intersection of Product, CRM, Media, BI and Creative — and your job is to make social a true growth and intelligence layer of the business, not a content calendar. You will lead how Sportingbet shows up across social platforms in Brazil during one of the most competitive moments the category has ever seen — World Cup cycle, intense creator economy, and a Brazilian audience that decides brand preference largely on social.
- Translating business priorities (acquisition, retention, search intent, product launches, sponsorship activations) into a coherent social strategy across organic, creators and paid amplification
- Orchestrating agencies, creators and cross-functional stakeholders (Product, CRM, Media, BI, Brand) with clarity and speed
- Building social as an intelligence function: turning audience behavior, platform signals and cultural movement into briefs the rest of the business can act on
- Setting and defending the KPI framework — beyond engagement — that ties social to business impact (CAC, LTV, branded search, retention cohorts, sponsorship ROI)
- Leading creator and influencer strategy as a growth lever , not as an awareness checkbox: negotiation, selection, measurement and integration with media plans
- Prioritization and ruthless trade-offs in a high-pressure, fast-moving environment with multiple stakeholders
- 8+ years in social, growth or integrated marketing roles, with at least 3 leading teams or major workstreams (required)
- Proven track record of running social as a P&L-adjacent function — you can show how your work moved business KPIs, not just engagement metrics (required)
- Strong fluency in data: cohort analysis, attribution logic, funnel diagnostics, CRM/CDP concepts. You don't need to build the dashboards, but you need to read them better than the analyst (required)
- Experience briefing creative and agencies from a hypothesis, not a vibe (required)
- Comfort operating across Product, CRM and Media stakeholders — you've done this, not just talked about it (required)
- Sharp judgment on creators and culture, with the discipline to measure both (required)
- iGaming, sports, fintech, marketplaces, e-commerce or DTC backgrounds preferred (preferred)
- Regulated industry experience is a plus (nice-to-have)
- Portuguese native or fluent; English working proficiency (required)
Welcome to Entain. Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.