Product Manager
We want to be a world-class Product organisation. This organisation has the capabilities to give our customers the best experiences. Additionally, it should provide our Commercial teams with the platform to win in every market. This will super-charge our growth. We are looking for Product Managers to help build our global products and own delivery. As a Product Manager you will lead your squad to build the product strategies and plans, in consideration of our OKRs. Working collaboratively with teams to define and prioritize work, and provide our players with outstanding experiences. You bring an understanding of user's needs, can identify opportunities, refining your roadmap and collaborating across design, engineering and data. The Ad-Tech and Affiliate sub-domain sits within our Player Experience pillar, where we focus on growing measurable engagement and revenue through advanced tracking, attribution, and partner network optimization. Our goal is to deliver seamless, personalized experiences that encourage customers to interact, convert, and remain engaged-while maintaining responsible and privacy-conscious practices.
- Be a primary lead for the product, partner with engineering and design to deliver a world class product, ensuring quality, product delivery.
- Collaborate with business/commercial partners to shape future roadmap and see through execution from concept to delivery.
- Define the product backlog using Agile methodologies
- Establish and promote a culture of customer closeness, always evaluating insight, taking an iterative approach to achieve outcomes.
- Ensure accurate and formal product documentation, including clearly defined user stories and acceptance criteria, in collaboration with engineering and design
- Promote product metrics that demonstrate impact for our customers and our business.
- Consider, challenges, and evaluate requirements with leaders from multiple departments, including marketing, compliance, commercial and legal.
- 3+ years of experience with ad tech, attribution, and conversion tracking, including platform-specific nuances across paid social channels such as Meta Platforms Ads and Snap Inc. Ads and more. (required)
- Hands-on experience with affiliate platforms and networks, and paid social ecosystems (Meta, Snapchat, TikTok), with a focus on performance measurement and optimisation (required).
- Experience with server-side tracking, postbacks, and offline conversions, including some experience in GTM server-side migrations and Meta Conversion API (CAPI) implementations (required).
- Experience with client-side tracking using Google Tag Manager, including tag implementation, event configuration, and debugging across multiple platforms (required).
- Knowledge of privacy, consent, and platform limitations (ITP, ATT, cookieless), including their impact on mobile and paid social attribution (required).
- Comfortable reconciling and debugging data discrepancies across platforms, including between ad platforms (Meta, Snapchat) and MMPs such as AppsFlyer (required).
- Stakeholder management across marketing, engineering, and product teams, in aligning tracking and attribution across web and app environments (required).
- Data-literate, able to work with event-based reporting across web and app ecosystems, including SDK-based event tracking (required).
- Some experience migrating or modernising tracking infrastructure, including mobile measurement partner (MMP) integrations (e.g. AppsFlyer) and app event schema design (required).
- Clear decision-making in revenue-critical with an understanding of attribution trade-offs and platform reporting limitations (required).
- Experience with mobile app attribution, including AppsFlyer setup, event mapping, partner integrations, and attribution model interpretation (e.g. SKAdNetwork, deterministic vs probabilistic) (required).
- Prior experience in Sportsbook and Casino domains, with a understanding of regulated gaming environments that we regulate. (nice-to-have)
- Safe home pickup and home drop.
- A regular bonus and great pension.
- 24 days annual leave.
- Extra paid leave, including wellbeing and development days.
- Life assurance and Income Protection.
- Private healthcare and wellbeing support.
- INR 3,000 per month Communication allowance.
- Up to INR 16,000 per year in Crèche expenses (children under 3).
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.