Senior Business Analyst, Player Engagement
We are seeking an experienced Senior Business Analyst to join our Player Engagement team overseeing Canada, Iberia and Latin America (CILA). Reporting to the Head of CRM Intelligence, this analyst will conduct extensive quantitative analysis on our player bonus spending and resulting player behaviors; all while translating such analysis into strategic recommendations to ensure we best provide value to our players across all CILA. This Analyst will also inform the creation of predictive data models to identify critical actions needed in specific lifecycle stages in our players journeys, and will partner with our Data & BI team to help them prioritize the dashboards and BI tools of highest need to empower our CRM teams.
- Conduct specific, quantitative, data research around our customers behaviours in different lifecycle stages, measuring the effectiveness of our campaigns addressing those and other KPIs
- Respond to adhoc needs of Business and Product stakeholders, conducting quick-yet-pragmatic large data analysis when needed to distill key insights required to inform decision making, and help drive further player acquisition, engagement and retention
- Partner with the respective bonus campaign automation and local bonus teams to conduct uplift analysis and A/B testing on most important bonus initiatives ran by CRM organization – while coaching and training them to conduct those analysis on their own
- Evaluate needs of CRM teams for analysis and BI tools most key for them to measure campaign impact, and support efforts towards their development in collaboration with Data & BI teams
- Regularly update different stakeholders, including CRM and Country leaders, with the precise information and insights to enable strategic decision-making
- Identify predictive behaviour models useful to inform campaign automation around player journeys, and lead their development in partnership with Data Science teams
- Create support documentation for analysis findings, presentations, reports, training sessions, templates, etc
- Minimum 4 years in roles focused on large-data quantitative analysis (required)
- Preference for backgrounds in Management Consulting, Finance, Data Analytics or Statistics (preferred)
- Experienced ideating quantitative methodologies to estimate financial ROI of spending activities (required)
- Highly experience in conducting pragmatic 80/20 "directionally-correct" analysis when needed, finding balance between speed and accuracy (required)
- High awareness of basic Statistics concepts (e.g., standard deviations, analysis significance, etc) (required)
- Proficient using data analysis manipulation software beyond Excel (e.g., Python, Alteryx, Tableau, etc.) (required)
- Full proficiency with SQL and overall data access & extraction tools (required)
- Passion and excitement for running quantitative data analysis – role will require somebody who finds joy in crunching large datasets to uncover insights (required)
- Professional experience with customer-oriented promotional spend and/or data insights roles in B2C companies with high volume of promotional spending (e.g., bonus, awards, coupons, etc.) (preferred)
- Knowledge of online casino and sportsbook industry and their player behaviours, motivations, and retention drivers (preferred)
- Knowledge of all key stages of B2C customer lifecycles and associated marketing activities for each (preferred)
- A competitive salary
- A regular bonus
- Healthcare support
- A stake in our success through our ShareSave scheme
- Great development opportunities
- Wellbeing support
- The chance to turn recognition from leaders and colleagues into amazing prizes
- Join a winning team of talented people
- Be a part of an inclusive and supporting community where everyone is celebrated for being themselves
Welcome to Entain. Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.