Strategist - Creative Agency
As Entain continues to invest in its in-house creative capabilities, Entain Creative is expanding to strengthen the strategic foundations behind our campaigns. This newly created Strategist role reflects our commitment to deeper consumer understanding, sharper messaging, and more integrated creative and media thinking across the group. The Strategist will play a pivotal role within Entain Creative, acting as the voice of the customer and bringing strategic rigour to creative ideas and campaigns. The role requires close collaboration with creative, media, research, and commercial teams to shape messaging frameworks, communication ecosystems, and tactical briefs that drive brand and business performance. The Strategist will influence work across CRM, sponsorship, TV, social, and emerging channels, ensuring our creative output connects with audiences in the right way, at the right time.
- Lead strategic planning for integrated campaigns, translating business objectives and audience insight into clear communication strategies
- Partner with research and commercial teams to interpret consumer behaviour, trends, and media consumption patterns
- Develop compelling creative briefs that inspire teams while maintaining brand consistency
- Shape campaign ecosystems across multiple touchpoints, ensuring alignment between creative and media
- Provide strategic input into campaign performance, identifying optimisation opportunities and continuous improvement
- Proven experience in strategy, planning, or communications within an integrated or in-house agency environment (required)
- Strong understanding of TTL marketing, consumer journeys, and channel roles (required)
- Confidence building integrated frameworks and end-to-end communication ecosystems (required)
- Excellent stakeholder management, communication, and presentation skills (required)
- The ability to manage multiple priorities while delivering high-quality outcomes under pressure (required)
Welcome to Entain. Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.