Campaign Strategy Director
FanDuel is seeking a Campaign Strategy Director to join our Sportsbook Campaign Strategy team. In this role, you will develop and execute marketing campaign strategies that drive business growth across FanDuel’s key verticals, working closely with cross-functional partners including product, creative, commercial, and analytics teams. You’ll be responsible for translating insights and commercial objectives into compelling campaign strategies and creative briefs, ensuring alignment with our brand identity and business goals. This is a strategic leadership position where you will drive campaign effectiveness, own measurement strategies, and lead continuous improvement in how we plan, execute, and learn from our marketing initiatives. You will serve as a key thought partner in shaping the role of sports marketing as a business enabler, identifying opportunities for innovation and partner activation, and fostering strong relationships with both internal teams and external agency partners.
- Develop and evolve campaign strategy based on commercial objectives and market insights, ensuring alignment across all marketing verticals and sports moments.
- Own the translation of commercial objectives and customer insights into strategic, high-impact creative briefs that guide all campaign development and ensure consistent quality and brand alignment.
- Lead and coordinate with external agencies and internal creative teams to ensure all campaign work aligns with FanDuel brand identity and strategic direction.
- Own the planning and flawless execution of major tentpole campaigns rooted in customer insights and commercial objectives, with clearly defined KPIs and success metrics.
- Coordinate key deliverables across teams to ensure alignment on strategy, timelines, output expectations, operating from a single shared playbook.
- Deliver post campaign analysis and data-driven learnings, translating insights into actionable recommendations that optimize future campaigns and drive continuous improvement.
- Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Commercial, Product, and Creative Ops to deliver the best customer experience.
- 8+ years of experience in campaign strategy and/or brand marketing either with top-tier consumer brands or agencies (required).
- Strategic mindset – Ability to develop and evolve campaign strategy based on business objectives, market dynamics, and performance insights to drive category leadership (required).
- Cross-functional collaboration – Experience leading cross-team efforts to establish and maintain a cohesive communications strategy across the customer lifecycle (required).
- Creative leadership – Experience in developing creative briefs, overseeing asset production, approvals, and versioning in partnership with key stakeholders (required).
- Proactive problem-solving – Comfortable planning ahead for major tentpole moments, identifying risks, and mitigating roadblocks before they arise (required).
- Excellent communication skills – Able to articulate campaign strategy and results through compelling presentations, postmortems, and reports that drive stakeholder alignment and organizational learning (required).
- Sports & gaming affinity – Genuine enthusiasm for sports culture with instinct for what resonates with sports fans and bettors, or proven ability to quickly develop this domain expertise (required).
- The applicable salary range for this position is $146,000 - $183,000 USD.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- A 401(k) matching program.
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation.
- Paid personal time off.
- 14 paid company holidays.
- Paid sick time.
- Choice of health plans (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).