Consumer Insights Senior Analyst
FanDuel is seeking a Consumer Insights Senior Analyst to execute a high impact research agenda across multiple business verticals, including Daily Fantasy, Sportsbook, Horse Racing and Casino. The senior analyst will collaborate with teams across the marketing and commercial organizations to identify and operationalize projects that generate actionable insights. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Working with the Market Insights Director, fully manage qualitative and quantitative custom research projects including brand and customer tracking programs from conceptualization to reporting and interpretation.
- Responsible for scoping programs to answer business need, sample planning, methodology and survey design, data analysis and reporting
- Assist Research team members on additional projects, as needed, with data pulls, analysis, and presentation development
- Provide support in efforts to evolve and enhance brand and customer tracking initiatives
- Responsible for scoping ad hoc research projects and objectives, planning sample specifications, identifying/designing optimal methodologies, developing and programming surveys, and analyzing /reporting timely, error-free data and insights
- Assist the team in addressing business requests by synthesizing data from custom research, syndicated sources, and other internal analytics and business intelligence sources and translating learnings into visually compelling presentations and POVs
- Build trusted relationships with cross-functional teams and stakeholders, and actively engage in presenting and socializing insights to aid in decision-making and inspire action
- Participate in team efforts to improve and discover innovative/actionable research methodologies
- Collaborate with team managing key research vendors
- Maintain regular reporting of insights to help internal clients understand the category and brand landscape
- Bachelor’s degree required
- 3+ years of market research and/or consumer insights experience with at least 2+ years on research vendor side
- 2+ years of experience managing custom research projects from conceptualization to completion
- Proven proficiency with sampling, survey design, and data analysis
- Experience with Qualtrics and/or other DIY Survey creation tools
- Experience measuring advertising effectiveness studies
- Experience in brand tracking & customer tracker research tools
- Strong Excel and PowerPoint skills required, experience with Tableau or other data visualization tools preferred
- Ability to leverage and integrate information from a variety of sources to generate insights
- Proficient in creating stories and gleaning actionable insights from a variety of disparate data sets
- Proficient in visualizing data effectively and presenting to key internal clients
- Demonstrated ability to be a pragmatic problem-solver
- A curious, agile, team-oriented, and critical thinker
- Acute attention to detail
- Strong oral and written communication skills
- Strong analytical and organizational skills
- Ability to manage multiple disparate projects concurrently
- Experience in technology, sports, or gaming categories a plus
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) with up to a 5% match
- Generous paid time off (PTO & sick leave)
- 14 paid company holidays
- Annual bonus and long-term incentive opportunities
- Commuter benefits
- Pet insurance
- Fertility and family planning programmes
- Mental health support
- Fitness benefits
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).