Acquisition and Investment Strategy Director
We’re looking for a Director of Media Investment Strategy, Planning & Operations to shape and lead our media investment allocation strategy with data-driven decision making. We’re looking for someone with marketing & commercial savvy to drive company growth through our Sports product. This is a high-profile role with the opportunity to make a material impact on the business outcome for FanDuel Group.
- Build, lead & develop a high performing team focused on delivering excellence in media planning, investment strategy & operations to drive business results.
- Evolve overall media planning process, ensuring commercial & brand strategy fuels sophisticated media investment to extract optimal results from our partnership portfolio.
- Manage & challenge existing media investment practice principles to drive brand & business growth both short & long term.
- Partner with media investment leads to ensure ongoing optimizations in-period, especially around key sports tentpoles to unlock optimal return & ensure fulfillment.
- Relentlessly drive process & workflow efficiencies with dedicated focus on operational automation to improve overall media org throughput.
- Partner with GTM teams to optimize investment across sports & help define short-term and long-term optimization to deliver commercially sensible growth results.
- Holistically understand our marketing investment through marketing mix modeling insights to drive marketing ROI.
- Support in all major partnership endeavors & joint business plan agreements with tier 1 digital media partners across the calendar year to unlock optimal value for the FanDuel business across all products.
- Strategically partner with internal media analytics team to further develop performance reporting capabilities & visualizations to provide the digital media team with key insights to enable campaign & strategy optimizations.
- Drive focus with media team leadership group to ensure achievement of business performance metrics & payback targets.
- Work with finance counterparts to build & sign off annual marketing investment, to include guidance of quarterly re-forecasting process, ensuring finance goals translate into marketing objectives.
- Lead large scale partnership investment valuation work with media investment and strategic partnership counterparts
- Mature our media practice constantly iterating and improving our reporting, insights, experiments, and partnership portfolio.
- Lead and influence media and campaign marketing teams to help deliver against media targets.
- Foster a test and learn culture that continues to improve our performance and processes.
- 8+ years of experience in digital/growth marketing with a focus on consumer acquisition (required)
- 5+ years of managerial experience (preferred)
- Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) (preferred)
- Strong communication skills and experience influencing senior leadership teams (required)
- Proven growth mindset; Product led, data driven and highly creative (required)
- Results oriented, with the need to be objective and measure performance (required)
- Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity (required)
- Strong commercial & financial acumen with proven ability to manage senior stakeholders (required)
- Track record of delivering business outcomes (required)
- Strong analytical rigor to your decision making (required)
- Ability and eagerness to effectively balance the big-picture strategic work with execution (required)
- Proficient in a range of tools across the marketing stack: Amplitude, Appsflyer, GA, Tableau (preferred)
- Customer focused (required)
- Interest in the sports gaming industry (preferred)
- We offer an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Paid personal time off.
- 14 paid company holidays.
- Paid sick time in accordance with all applicable state and federal laws.
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).